Yang Hexiong: A Comprehensive Interpretation Of How To Do Well In Textile And Clothing Market And Research And Development

Take the road of R & D and market innovation, and write these two articles. We should use R & D to transform the market and promote consumption through reform. In the light of the present, the future and the perspective, we should figure out how to find ourselves in the middle of R & D and market. How can we link the R & D with the market effectively? How can we create a textile and clothing brand? How can we improve the welfare benefits of our employees? How can our enterprises display their individuality and stand out in the costumes of the costumes? What is the future of China's textile and garment industry? It is worth our attention to the leaders of the textile and garment industry associations, enterprises and schools.

This year is a year of study, research and implementation. In this season full of hopes and dreams, Yang Hexiong, Deputy Secretary General of Gansu clothing association, said, first of all, cheer, cheer and bless every progress of China's textile and garment industry. Secondly, I am very grateful to the government, associations, enterprises and schools for every help and support they have given us. From joining the organization to the present, I am most moved by the care of the leaders and the care and love of the old staff, which makes me feel the warmth of the Gansu clothing association and the boundless hope for its future. Let me also understand a truth: "only by dedicate oneself to society can we find out the meaning of life which is actually short and risky." As a college student graduated from the clothing Institute, a young person with a keen heart and blood, a man who sticks to his dream has great expectations for the overall development of our textile and garment industry in Gansu. I have the responsibility to do something for the organization. I have the responsibility to make positive contributions to the product upgrading and technological progress of Gansu textile and garment enterprises and enhance the overall competitiveness of our enterprises. The advantages and disadvantages of textile and clothing are seriously analyzed. Through learning and practice, the advantages of intensive industries in the western region are excavated, and all the disadvantages that hinders the development of enterprises are removed through emancipating the mind, reforming and innovating. Through seeking truth from facts, in accordance with the needs of the development of the garment industry, we have thought, plan, and aim to create value and shine in the company's leaping development. Next I will answer four questions.

With the development of market economy, all garment enterprises are entering the white hot market economy competition. How to win the competition and achieve long-term development is a problem that every enterprise explores. In fact, the most effective way is to combine the product research and marketing with the marketing to create an independent brand to enhance the comprehensive strength of the enterprises, so as to improve the quality of life and welfare of the textile and apparel people, so as to create a brilliant war for the textile and garment industry and prepare for a war in the competition. How can we link the R & D with the market effectively? How can we create an independent clothing brand? How can we improve the welfare benefits of employees? How can our local enterprises display individuality and stand out in the costumes of the vast coastal enterprises? Combined with the general situation of the west, put forward four suggestions for the overall development mode, R & D capability, technological level, market potential, production capacity and marketing ability of the gold segment of the Gansu Silk Road Economic Belt. We must break away from the backward development mode, and must have a clear target positioning and market analysis, direct attack on the target and main products. We must establish clear product roadmap, platform roadmap, technical roadmap and marketing roadmap to solve the problem of disconnection between R & D and market. How to avoid closing doors and how to turn research and development results into orders. We must integrate R & D and various functional departments of the market.

1, R & D is not simply research and development, sales are not so called sales. Before the development of new products, we must make careful, meticulous, scientific and reasonable market research. We should conduct market research from different consumer groups, clarify the demand for products in the market, and pave the way for the research and development of new products. This step is very important. For example, the research and development of garments in the fields such as oil fields, civil aviation and railways must go on the spot inspection, and examine the styles, colors and functions of new products from the perspective of their working environment, and even complete our market research through interaction with staff.

2, scientific and rational planning products. marketing strategy 。 A better product, without the support of a strong marketing team, will not have much momentum of development. Our local enterprises have a strong R & D team, a strong sales team and a strong production capacity for over 60 years. research and development There is a zipper missing from the sales department, the market product department. It is suggested that a "high level" market department should be established at the level of the company's sales company. It focuses on anticipating and innovating the future market, and therefore emphasizes the long-term nature more than the traditional market department. This department can be located within the marketing department of the sales company and should have a separate economic budget. Organic combination of R & D and market. This department is not a general department. It requires people who have the ability to develop and sell. In order to better link the R & D with the market effectively, ensure the accuracy, effectiveness and sustainability of R & D. For example, every bidding is not fatal to the company. Why not winning the bid is worth thinking of every research and development salesperson. As a salesperson, he said the product was not very good, and the developers said it was not done well. What is the reason? Everyone is right. It is the link between R & D and the market. One is that R & D personnel have not effectively communicated with salesmen before entering into market research before designing and developing products, and the other is that salesmen are not hard enough to research and develop knowledge, resulting in inaccuracy on the way of transmitting information. Therefore, we must plan the product marketing strategy scientifically and reasonably before R & D.

3. Integrated resources To reduce unnecessary waste of resources. The development of new products requires marketing to advertise and advertise. No enterprise can occupy an unlimited market and will be restricted by the ability of industrial resources. Concentrate on one or more target markets and gain greater profits from changing markets. Now, the characteristics of products developed in the market seem to be a feeling in the mold. What we need to do is to make it different. At least one thing is different from others, or products that others can't do. For example, in the development of thermal vest to equip the armed police force, consider how to make a difference. The size and location of the battery, the best material for insulation, and the most comfortable configuration of the electric heating board. Or we can consider the practicality of high-tech materials to enhance the functionality and particularity of products and so on.

4, marketing according to the product life cycle. Products are also life, and the product life cycle refers to the process from the beginning of the market to the final launch of the market. As a matter of fact, when a product is about to go public, it will take advantage of consumers' ignorance of the product to seize the opportunity and create momentum. The most important thing is to eliminate the strangeness of consumers towards the product's basic performance, characteristics and uses. And seize the opportunity to give consumers a good impression of the product. To maintain the sustainable development of products, we must start from the market as the source. Through market and product planning, R & D and market can be effectively linked up. Effectively solve the conflict between R & D and market, so that R & D and market will focus on customer demand, dig deep potential of R & D and market, grasp the information characteristics of the information age, and learn more professional knowledge and multi market research. Only with the pace of R & D and market demand consistent can we develop excellent products and open wide sales channels, so as to stimulate the vitality of all kinds of talent elites.