Brief Analysis Of Promotional Activities And Programmes For Clothing Stores

The promotional activities of clothing stores are different from their starting points: the promotion of clothing stores should not only highlight the performance of individual brands and categories, but also enhance the overall quality and quality.

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From the point of view, its promotional purposes are mainly as follows:

1, encouragement

A large number of purchases to quickly upgrade the overall sales of clothing stores.

2, bring fresh feelings to customers and deepen their impression of their brands.

3, strive for potential customers to try to buy, so that customers will be familiar with new products as soon as possible, and promote the sale of new products.

4, enhance the image of clothing store and brand.

5, carry out inventory clearance of old products and backlogs, reduce inventory.

6, attract competitors' customers to change their existing consumption habits, snatch customers and strike.

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Innovation is a powerful weapon to achieve breakthroughs in sales promotion, and an effective way to crack down on other brands to follow up and intercept them.

But if the form of activity is not innovative, it is not easy to achieve good results simply by relying on playing special offers or buying gifts to carry out innovation.

Because consumers' desires are always endless, and the more they want to get, the more they want to get. Therefore, promotion should follow the principle of "small number of times", and the intensity of each promotion should not be too large (reduce their expectations, avoid the impact on ordinary sales), the product range should not be too much (the harder to get things, the more you want to get), people set some activities threshold to make the guests feel cheap.

Consumers in the final decision to buy that part of the economy, known as the "dangerous leap", which means that consumers are very delicate, often because of some minor problems in peacetime to give up the purchase, vigilance is very high.

Under such circumstances, it is particularly important to grasp the details of execution.

Throughout the promotional activities, from small to poster design and posting, to the promotion process refinement and on-site implementation must pay attention to details.

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The props used to display and sell goods play a very important role in creating a store atmosphere.

The proper use of clothing and props, matching accessories and props will make the style and theme of the clothing more intuitive, so that the display in the shop is more in line with the visual beauty.

The props in clothing display mainly include samples, hangers, lamps and lanterns, exhibition stands, ticket tables, dressing rooms, rest chairs, brand samples, models, etc.

Specially designed and sold props are the main difference between the brand clothing and the ordinary clothing sales site, and the main means of brand clothing to reflect the brand style.

Brand clothing agents from different regions and in shopping malls often choose the brand agency target according to the brand image of the store.

The choice of props must be based on the brand positioning style and the theme that the brand will launch this season. The design of the terminal image is difficult to impress the customers, and it can only achieve twice the result with half the effort.

In the RalphLauren store in London, mahogany cabinets, fireplace, comics in Vitoria, Polo sticks, umbrellas, clock and shaving mirrors on the wagon form a classical English scene; and the hardcover books, such as those that are faded and stained by the sun, are deliberately stacked on the bedside cabinets, placed on marble washing tables, or on rows of fireplace, creating a series of nostalgia associations.

In line with the brand style, according to the surrounding environment of the store, as long as the decoration effect of other brands of the same style is slightly better, it can be highlighted in the whole shopping mall.

In addition, it is important to note that there are many restrictions on the decoration of stationed brands. First of all, decoration drawings must be approved by relevant departments such as shopping malls, engineering departments, etc. for the dimensions, power consumption and construction time of the props, and the construction drawings must be strictly followed in accordance with the approved decoration drawings.

Secondly, in the shopping mall site construction, it will be limited by the small venues, and no use of paint and other construction conditions.

Therefore, a lot of homework must be produced on the sidelines.

In addition, site construction time is very limited, decoration procedures must be considered in a relatively short time to complete, therefore, some components should be disassembled or assembled to the scene to splice.