Ms. Ewen Xia Hua: A 21 Year Old Woman Entrepreneur

The Beijing fashion forum is held in Beijing. The theme focuses on the business model innovation brought about by cultural self-confidence and Internet +.

The Beijing fashion forum is one of the 2015 major activities of China International Fashion week. It plays an important role in guiding the next generation of designers to pay attention to the fashion culture and the forefront of business innovation.

In the keynote speech from "fashion attitude from China", Ms. Xia Hua, chairman of Ewing group, shared her experience of building Chinese handicraft shops in the past six years in order to protect Chinese traditional culture.

She hopes to cooperate with more talented designers on the road of Chinese fashion, so that we can achieve a bigger dream with the help of public interest and business.

And behind these six years, more than 21 years of adhering to the concept of quality, Yi Wen group has been keen on fashion sense, making the brand bursting with fresh vitality and finally achieving China.

Fashion legend.

In 1994, Xia Hua discovered the blank of men's wear market, boldly carried out the innovation of men's clothing and color, and created a suit that overturned the traditional visual impression.

Inject vitality, success won the first pot of gold, and thus opened the curtain of Yi Wen to lead the fashion trend.

In 2012, Xia Hua led the "group of people" out of China and landed successfully in the world's second fashion week.

It won the respect of the world for Chinese fashion. In July of the same year, the London Olympic Games opening ceremony, she once again led the "group of people" to hold the fashion show at the British palace of Commerce, Lancaster Palace (the first opening to Chinese brand), and announced the fashion attitude of Chinese brand to the whole world.

This wise woman is still trying to focus on different fields. In 2013, she joined with director Wang Chaoge to reinterpret the national music "impression of national music" with the idea of fashion, showing a fashion show with visual penetration.

What is very disruptive is that she brought the fashion idea of Yi Wen into the movie "Beijing love story" and "I am the Queen", and redefined the development mode of Chinese traditional clothing industry with the brand-new mode of cross-border cooperation.

The stunning appearance of the 2015 China Fashion Week Opening Show EVE de CINA clothing shows people's taste of traditional handicrafts.

Yi Wen has dug a well in 21 years, and has accumulated 21 years' strength to fashion fashion for Chinese garment industry.

Yi Wen will always maintain fresh vitality in the development, because Yi Wen knows that only the fashion with vitality is eternal, so that fashion can be interpreted to the extreme and enduring.