What Exactly Does Designer Zach Posen Need To Do?

There are many "two feet on foot" in fashion circles.

For example, Wang Daren, who owns a personal brand and took over Alexander Wang of Balenciaga, has also taken the Moschino brand of Jeremy Scott (Jeremy Scott), and Johnson Anderson (Jonathan Anderson) has been the creative director of Roy Wei (Loewe) besides personal brands.

But they are out of date. Let's take a look at Zac Posen, the busiest designer in New York. The 34 year old designer is "five feet on the boat" at the moment, and may even be six. "Zach Posen."

Last week,

Delta Airlines has announced that Zach Posen has been appointed to design the uniform for flight attendants.

Next, Zach Posen will rebuild a uniform for sixty thousand staff members of Delta Airlines, including flight attendants, customer service and ground service. According to Zach Posen, it includes two series of "flying" and "ground".

When asked how many uniform styles he would have in the design, Posen said he was not sure yet, but he said he could be around 50.

In other words, if you move on to T, it will be a great show.

The designer of Delta Air Lines is just a new role for Posen: he founded his own brand, including the Zach Posen series and ZAC Zac Posen; Truly Zac Posen for David's Bridal wedding dress co operated with the American wedding dress retailer David's Bridal; also served as the creative director of the women's wear series; he is also one of the judges of the American TV network reality show "Overpass".

It has been reported that Hollywood director Harvey Weinstein (Harvey Weinstein) plans to resurrect genius designer Charles James series, and has already named Posen as adviser to the brand, but when asked about this, Posen said "no comment".

Without mentioning Charles James, Posen now designs fifteen garments series every year, including accessories, jewellery and perfume.

The degree of busyness that I can think of is comparable to that of Posen. It is probably only Karl Lagerfeld, the old Buddha Lagerfeld. He not only works well between Chanel, Fendi and his personal brands, but also works with many other brands. His general feeling for the fashion industry is that he is talented and different from ordinary people.

Now there is an argument that criticizes the renewal of fashion circles too fast. In a year, there will be a lot of series, so that designers do not have enough time to create. Therefore, I asked Posen if he was worried about this problem, and whether he worried that so many brands would be too busy for him.

"I have learned how to lead a team and how to allocate tasks, and I know when I need to go out in person and when I need to point out the way," Posen said, when he just finished the Brooks Brothers early spring vacation series fitting, which will also be

The first appearance after he took over.

(his first official release will appear on the September New York fashion week), but from now on, Posen said he did not plan for the holiday series.

"I've always been a workaholic, but when you need to come back again, you tend to be more aggressive," Posen said when he mentioned the failure of his career in 2010.

He said his partner, Ronald Berkel, Yucapa's managing partner, was not worried about taking over too many brands.

"He believes that cooperation with Delta Airlines is an impossible opportunity," Posen said. He also pointed out that no matter with Delta Airlines or Brooks Brothers, he would not conflict with his personal brand.

Brooks is an American sportswear series. Delta is a series of American aviation uniform, while his personal brand is a series of stunning red carpet.

He also said that his creative director Christopher Niquet (Christopher Niquet) is both his life partner and his working partner. They work day and night, and basically have no distinction between working hours and personal hours.

But Posen also said, "my schedule is very intense and I need to keep busy day after day."

We should see the positive side of the matter. Whether designers are putting quantity above quality is normal.

This is the same reason for old Buddha and Posen. I think they can spend more time thinking, experimenting, negating and pushing down the works that appear on the T stage.

But when Posen said, "this is the reality of fashion circles today," I agree with him.

This does not mean that this situation will remain static, but at present, fashion circles are like this.

The industry needs designers, especially those with small brands and new brands, to create brand awareness through rapid innovation.

This means cooperation with fast fashion brands (to see Wang Daren's recent joint venture with H&M) or to cooperate with airlines like Posen.

Anyway, as Posen said, Delta Airlines has a 170 million customer base, which is an important marketing shortcut.

Posen was also able to keep pace with many of the first tier designers who had designed uniforms for airlines: among them were Pierre Balmain (Pierre Balmain, Singapore Airlines); Emilio Pucci (Emilio Pucci, Qantas); Yves Saint Laurent (Yves Saint Laurent, Australia Airlines); Vivian Westwood (Vivienne Westwood, Viking the Atlantic Airlines); Praba Golon (Prabal Gurung, ANA); and Martin Grant (still, it was Australian Air).