Triple Major Concept Store'S Success Road

Unlike many of the people in the fashion circle, he is more like a bookish boy with a shy smile and courteous manners. Only half of the box frames, Percy Lau, from Hongkong, reveal the close relationship between fashion and fashion.

with

For example, the doors of the month featured independent magazines and publications, many of which were related to the designer brand of Triple Major.

The first layer is selected products of the season, which focus on some products that are more practical. At the same time, there are accessories wall and vending machine at the gate.

The second floor is the exhibition space. The exhibition is the theme of this year's "sheep". Ritchie interpreted it as a "sheep man" from the perspective of intercultural harmony, and made a lot of fun around this key word.

Such as photo spots, coloring games and so on.

The pavilion on the first floor and the two and half floors will regularly pick out some small themes. The Human & Alien is now selecting some children's interesting designs.

On the third floor, the exhibition on the two floor is based on the "wool" material.

It gives consumers a sense of surprise through display and experience.

At the same time, Triple-Major also launched its own products.

Ritchie has no restrictions on categories, and can be flexibly turned into accessories, fashion or stationery products.

Gradually, these products have attracted other shops.

And gradually developed into a relatively independent brand of clothing and design.

"Many ways I do things are sort of like a game of mine sweeping. When I open a square, I will explore other possibilities around it, and I will often unwittingly open a new sky."

He told BoF.

"Triple-Major is curious to see the possibility that the fashion industry is not being opened and make some attempts.

Apart from retail sales, they are also involved in brand and behind the scenes. "

He said.

This approach coincides with the Dover Street Market, Opening Ceremony and other international pioneer buyer shops.

While buying goods with brands, it also carries out deep cooperation with some brands to provide consumers with unique products and experiences.

Just as Ritchie operates its own store and its own brand, it has been undertaking creative planning and visual image design.

For example, fashion designer exclusive template notebook brand Fashionary, won the international wool symbol Grand Prix Asian competition champion, Australia and Shenzhen designer brand ffiXXed and other image design has his participation.

Multiple identities also bring him multiple opportunities.

More and more participants in the market have gained more channels for their own brands, and creative studios have also gained more opportunities to cooperate with brands and industry organizations.

But Ritchie also realized that he was also faced with great challenges.

"Triple-Major faces competition in the whole industry.

Because the fashion industry is a new industry in China.

In the early days, the speed of development was very fast, and many followers were quickly welcomed. This industry participant has reached a relatively saturated state, and the current consumption environment in China is in a state of oversupply.

He thought.

It is true that in the face of the pformation of high fashion consumption, the traditional department stores enter the buying fashion market at present. The original Ritchie must break through and try to get rid of the followers' footsteps.

"What we are doing is actually some rethinking of fashion rules.

I hope that Triple-Major will be able to break some of the existing rules and go ahead in the wake of a wave.

He said.