The Promotion Plan Of Clothing Store Should Be Refined.
For clothing store promotions, especially for larger promotional activities, a very detailed sales promotion plan is needed.
If we want to promote the sales campaign smoothly, we must divide the sales promotion plan carefully. We should make clear the responsible person and the completion time of all aspects of the sales promotion activities, including the detailed plan communication, the establishment, the dealer communication, the source and the gift safeguard, the training, the propaganda material distribution and so on.
Requirements of project decomposition, refinement, quantification, time control and so on.
These include:
Rolling, then, how to guide customers to join in the wave of consumption, it is necessary to tell consumers about the products they express, such as the combination of gifts and festive, the combination of festival discounts and gifts, the combination of festivals and celebrations, and so on. This requires packaging of all aspects related to the product, that is, the dress we are familiar with, disguised as two kinds of technical disguised and service disguised, and the technical dress refers to the product and the table dress. The service decoration refers to the decoration of the environment, conditions and personnel, so the significance of dressing up is very important, and how to operate depends on the different festivals and enterprises and businesses. When festivals become necessary for our lives, festivals consume.
The product needs to be fixed, rather than arbitrary, according to the consumer groups, consumption goals, consumption values, consumption turnover periods, and consumption habits. The consumer groups of products are relatively simple and conform to the tastes of the people.
The consumption target is mainly the use of products, and the meaning of promotion should be clearly stated.
The value of consumer value after packaging or dressing is not too high, and it is also a kind of promotion meaning to be balanced with the general sales products.
Generally speaking, the consumption cycle is not too high, unless it is a fixed product, but this does not need to be dressed. Therefore, the product cycle of festival consumption is short, and the costumes are as simple and bright as possible.
Consumption habits are easier to understand. The gap between the north and the South will be the main difference. Therefore, the promotion of different regions should be displayed on the packaging of products, which is the details.
The current sales promotion platform is not only a product stack, a special counter, a monopoly area, but rather a comprehensive one.
Promotion platform
Therefore, from the platform point of view, the extension area is very large.
When a business buys a place or a special store, it is arranged in a regular way. It should be as striking as possible and have a festive atmosphere. It can use various kinds of technology to stimulate the eyeballs of consumers. The increase of the packaging of sound, light and electricity will be the best attraction for the table.
From an extended point of view, the promo table needs peripheral guidance, such as doorway, shopping guide, consulting desk, guide, etc., where multiple products need to be identified.
Promotion environment
There is a combination of manufacturing environment and the overall environment to show the effect of the environment. We know that good environment can create benefits and be helpful to the mood scores of sales promotion. Therefore, when choosing or promoting the sales environment, people pay more and more attention to the selection of cultural environment. Then, how to select the promotion promoted by the humane environment needs to have a better understanding of the festival culture, and what kind of humanistic care for the festivals and promotions will be the best way to combine organically. It is also a good cultural platform to show.
The performance of humanistic environment is mainly reflected in the sales background of different cultures. The combination of products and culture will be the first consideration, so that the humanities and product sales can be bundled. This will greatly reduce the close contact with consumers and achieve the perfect effect.
about
Promoters
This is not the preparation of knowledge type, but the preparation of affinity. We know that promotion is instant buying behavior and more sensibility, so a good affinity will be the primary guarantee for modern sales promotion skills.
For how to dress up promoters, there is a clear requirement for promoters, one is to standardize the use of standard affinity related etiquette and necessary auxiliary targets; two is to build a system of product promotion regulations, pay attention to the constructive extraction of regional culture; the three is to promote products and consumers, products and environment, products and services, and other kinds of organic use; the four is to find the best service standards for themselves, tailor made is a reasonable promotion requirement.
Promotion is very important. Sometimes, we don't know the meaning of promotion very much. It means that sales promotion is a big factor, and the importance of holiday promotion is that sales are a high tide. Many enterprises will not let go. But when we get to the sales promotion site, it is hard to find that the original sales promotion rules can be effectively implemented. It is often done according to the situation of the scene. Although it is not impossible to do so, it is useless for a sales situation to be deliberately set for holiday promotion. There are several changes in the following situations, and the final promotion is traditional and has no characteristics, that is, sales promotion returns to the general sense.
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