How To Make Advertising Image Is Particularly Important.

In the era of intense competition, it is particularly important for businesses to promote their image.

Your picture is exquisite, my decoration is unique, your language is weird, my creativity is bold.

So the role of the most primitive and simple advertisement is covered by an infinite imagination.

These graphic ads that are full of your daily life are changing your aesthetic attitude and even your way of life.

In a sense, our consumption of fashion is actually the image of consumer advertising, which we have been designing ourselves.

A beautifully printed and well designed sample is not only a stepping stone for brands to enter shopping malls, a silent spokesman for brand style, but also a guide book for consumers.

The launch of products is progressively carried out according to the best selling time of products. It is impossible to launch all products at the same time. At the same time, a printed product sample gives consumers a comprehensive understanding of the product, which can vividly deduce the brand's design concept and stimulate consumption desire.

To make a sample of consumer products, we should pay attention to the following links:

First of all, choose.

The models that match the brand style are not as beautiful or famous as possible. The key is that the image and temperament of the models must reflect the style of the brand.

People appreciate the taste of models constantly changing from Aestheticism to ugly women, from plump to thin, from noble to civilian, from mature to maiden type.

Sometimes, it is a smart move to adopt reverse thinking to choose models.

Use beauty

It is a universal thinking, and the success of Benetton advertising breaks this fixed thinking.

Using color to explain the spirit of equality between all mankind and the whole nation is the thought that Benetton has consistently adhered to. It can also be said that this has become a consumer culture belief of Benetton.

Some people think that it is famous and popular because its posters are banned in many countries.

Whether or not, Benetton has indeed established a consumer culture catering to the tastes of young people and has a loyal customer.

Again, choose a photographer with a style.

Like painters,

There is also a distinct style.

Choosing a photographer equals photography.

Photographers have their own interests and expertise, and have different strengths in handling themes and scenes.

The same product and the same model, after the photographer's artistic treatment, will show different artistic styles.

Therefore, before photographing the sample, we should have an understanding of the photographer's artistic style.

Finally, we should pay attention to the layout design of the samples and grasp the effect after printing.

From the typesetting of the sample, photography is only the raw material of the layout design, and the Graphic Designer completes the layout design.

Like the movie clips in movies, to a large extent, the final effect of samples is controlled in the format design.

Therefore, the layout design of samples must be confirmed by fashion designers or brand planners, or they are personally supervised.

The production and printing of samples is the last step to control the sample effect. What kind of paper to be selected, what printing technology should be specified and what kind of binding method should be adopted are all very particular.