What Should Be Noticed In The Fitting Room Design Of Clothing Store?
When customers buy clothes, if there is room for trial, it will greatly increase the chances of business pactions.
So many clothing stores are now paying attention to the design of fitting rooms.
Of course, if the fitting room itself is not well designed, customers will not only try it on, but also question the quality of service in the clothing store.
Then, the clothing store.
Fitting Room
What problems should we pay attention to when designing?
not installed
Mirror
It is a problem that many clothing stores will neglect when fitting out fitting rooms.
Some customers are not confident in their figure, hoping to look themselves in the mirror while trying on clothes instead of being seen by others.
Moreover, for a customer who tries to wear a lot of clothes into fitting rooms, every time he changes everything, he will go out to take a look at the mirror and then go in, and the enthusiasm for trying will be greatly reduced.
Because of the particularity of the fitting room, if it is not guaranteed properly
customer
The privacy problem can not make people feel comfortable trying clothes. First, not to say that the fitting room enclosed with curtain is too short to pull tight. There are two layers of clothing shops and fitting rooms near the staircase. The people who go downstairs or go upstairs can clearly see the people in the fitting room from above. The fitting rooms like this are not willing to go in to try clothes even if there are more customers.
For example, the "door" of the "fitting" room of a certain "square" is a curtain. If it lax, it will leave a slit, so that people will be scared and danced.
There are more than three fitting rooms, one of which is just opposite the stairs on the two storeroom of the storage room. It can clearly see the people upstairs and downstairs, and from the stairs can clearly see the people in the fitting room above the curtain.
Such a fitting room, even if it is prepared more, will not allow customers to feel comfortable trying on clothes inside.
Generally, the size of the fitting room is based on a person's capacity. If your customers happen to have a bigger figure, it will be embarrassing to go into the fitting room to try on clothes, and even feel that the people in the clothing shop are discriminating against them, thereby damaging the image of the shop. Therefore, do not spare such a few feet, try to make the customers of different shapes easily enter the fitting room to try on the clothes.
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Because of the particularity of the garment, there is a considerable profit.
The biggest advantage of tail cargo is that products with guaranteed quality can be sold at less than cost of production.
Therefore, the probability of counterfeiting is not very small.
However, these low-priced clothes are good for the ordinary people, both cheap and affordable.
It is also good for manufacturers. It solves the problem of inventory backlog cost of processing enterprises, and also conforms to the national policy of resource re-use and rational development of resources.
However, for garment agents, the tail cargo clothing market is an impact on regular sales channels.
In the wholesale market of tail goods, we can see 5 yuan, a sweater, 10 yuan and a pair of trousers everywhere.
Such a low price makes the tail garment become a profiteering industry, and its wholesale market has become the distribution center of the profits.
The general process of entering the market for tail goods clothing is: first, the inventory of the clothing factories or the surplus of foreign trade orders produce the tail cargo, and then the tail goods wholesalers get a lot of tail goods from the manufacturers, pfer to the regional wholesalers, and then from the regional wholesalers to the retailers, and finally reach the consumers.
Two, compared with the general clothing market, the biggest difference between the sale of tail goods and clothing is the source of supply. The source of the clothing wholesale market is either the manufacturer or the distributor, but the supply of the goods in the tail market has a strong concealment. If we can grasp the source of supply, we should grasp the opportunity.
The three is supply and demand information.
Tail goods manufacturers generally do not directly intervene.
The wholesalers of garment management have become the main pivot of the operation of the tail cargo market. However, it is very difficult for the wholesalers to grasp the tail cargo. It must have a large amount of information support and extensive network of relationships.
Therefore, in a sense, the most important part of tail cargo clothing management is to have the tail cargo information.
One way is to take a low-end route, and the price of clothing in the store is generally low.
Another kind of tail goods clothing retailer is a middle and high grade route.
The main features are wide appearance and complete variety.
In addition to clothing, all kinds of home accessories, shoes, bags and so on are also available.
Compared with the low end way of tail goods clothing store, the middle and high-end boutique retailers are relatively easy to operate, and the profit point is high. The main target customers are young people who like personalized clothing, and they also have the guarantee of quality, and then they can cultivate a lot of loyal consumer groups.
Therefore, it is very important to constitute the clothing category of clothing retailers. The prerequisite is that they must be suitable and targeted to face the location of the retail business circle.
The profit of the tail cargo is really high, but if it does not agree with its consumer group, the added value of high value is also zero.
Of course, in the process of selling and selling, as a clothing retailer, we need to work hard to cultivate loyal consumers who are suitable for their own store style.
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