What Are The Key Points Of Clothing Promotion Program?

First of all, we need to understand what promotion is. I appreciate the following definition: promotion is to strengthen communication with consumers at suitable time, at the right place, in the right way and strength, so as to promote consumers' purchasing behavior.

Several appropriate points mentioned here are quite important. This is also the first priority in the promotion of the four law: Yes.

The so-called means that the strategic positioning before promotion must be accurate.

It includes positioning of sales target groups, positioning of sales promotion measures, promotion of theme positioning, promotion policy positioning, promotion efforts positioning, promotion time positioning and so on.

The accurate positioning of promotional activities can save resources from waste, and maximize sales activities to pry the market.

Take the timing of sales promotion as an example, the timing of promotion is learned.

The duration of promotional activities: a promotional activity lasting 1 months or more is called long-term promotion. The aim is to create differential advantages and enhance the centripetal force of customers, so as to ensure customers' long-term purchase.

The other is short-term promotions, usually 3 to 7 days. The aim is to increase sales volume in a limited period of time through specific theme activities, so as to achieve the expected business objectives.

Long term promotional activities should be persevere. From the beginning to the end, we should consistently establish a stable and good image, while short-term promotions should not be too long, otherwise it will make them too long.

Lack of freshness affects sales promotion.

Light season factors: Commodities

There are light and busy seasons, and different products have different seasons.

For example, the peak season for weight loss products is summer. In Russia, it is probably 4, 5 and June.

The peak season for bone disease products is autumn and winter.

How to do promotional work in the off-season is very important.

In order to make the off-season not light, we must have innovative sales ideas, and we can not simply rely on special prices to promote sales.

If consumers fail to motivate consumers, the cheapest things are not necessarily sold.

Factors: Generally speaking, due to factors such as salary and purchase habits, purchasing power at the beginning of the month is stronger than that at the end of the month, and the purchasing power on weekends and Sunday is stronger than usual. Therefore, the implementation of sales promotion should also be matched with the date.

Other factors: other factors refer to factors such as weather or time.

The weather will affect the "crowd", and the tide is "money tide". Therefore, when the weather is bad, how to provide the customers with reasonably priced, fresh goods and comfortable shopping environment (such as umbrella covers, umbrella frames, outgoing services, antiskid pads, dry stores, etc.) is also a factor that should be considered in the promotion plan.

All kinds of social activities or events, such as major policies and decrees, school trips, holidays, examinations, sports meetings, power outages, water cut-off, and parking gas, are best controlled before they can be arranged for promotional activities.