• <abbr id="ck0wi"><source id="ck0wi"></source></abbr>
    <li id="ck0wi"></li>
  • <li id="ck0wi"><dl id="ck0wi"></dl></li><button id="ck0wi"><input id="ck0wi"></input></button>
  • <abbr id="ck0wi"></abbr>
  • <li id="ck0wi"><dl id="ck0wi"></dl></li>
  • Home >

    Burberry'S Digital Marketing Language

    2015/5/27 10:43:00 37

    BurberryDigital MarketingMarketing Strategy

    While many luxury brands still take a wait-and-see attitude towards digital marketing, Burberry has already taken the first step bravely.

    At the 2011 London fashion show, they presented the world's audience with the social software Line live fashion show, and won acclaim.

    In 2012, Burberry opened a global 3-D Stream fashion show for its flagship store in Taipei. Consumers in Chicago and London can watch live events live.

    In 2013, Burberry launched another bold innovation. The search giant Google launched an innovative "kissing service" - Burberry Kisses, and received a good feedback from the younger market.

    This "English Romance" service uses lip scanning technology to capture and pmit people's true lip print and send it to anywhere in the world, so users can add the Burberry Kiss lip print to the distant lovers.

    In Burberry's view, digital marketing is related to young consumers.

    Communicate

    The language should be more humane and more humane.

    Of course, Burberry's digital marketing strategy includes both digital interactive propaganda and live T fashion show, even in some flagship stores. For example, in 2014, the first flagship store using RFID technology was opened in Shanghai. By embedding digital chips in specific clothing and accessories, the mirror will instantly change into a digital screen, play the T TV show clips, or other exclusive video content about the production and details of the products.

    Its marketing means mostly aim at the target audience's preparation and precision. The fact also proves that the digital marketing strategy of "communicating with young people" has really injected strong vitality for its business progress.

    But all of these are more short-term public relations behaviors, and do not really change the whole management process of the brand.

    In Burberry's recent global conference call, Christopher Bailey, group CEO and creative director, said it would further integrate online and offline activities related to consumer data and provide a critical reference for Burberry's strategic decision in the world.

    According to the concept of Christopher, Burberry consumers can participate in all aspects of product design, sales channels, marketing activities and so on.

    stay

    Digital marketing

    The field is more firmly foothold.

    Burberry

    It has begun to benefit from the Internet world.

    In the spring and summer of 2015, when the new handbag "Banner bag" was released, Burberry found that online sales were not as good as expected. By analyzing the users' data, it was learned that the posters were not attractive enough. After improvement, the sales volume of the handbag increased by 100%.

    "The core of offline retail development is the effective use of data. We hope that users can help us move forward together."

    Burberry chief customer officer Steve Sacks said.

    Next, Burberry will further increase its cooperation with the three party websites such as Amazon and Harold (Harrods) and continue to make more digital marketing attempts with social media such as Facebook, Twitter, Instagram and Snapchat.


    • Related reading

    Underwear Shop Holiday Promotion Must Make Systematic Planning.

    Innovative marketing
    |
    2015/5/26 22:18:00
    36

    Tmall Starts Mid Year Big Promotion

    Innovative marketing
    |
    2015/5/26 20:50:00
    29

    The Promotion Plan Of Clothing Store Should Be Refined.

    Innovative marketing
    |
    2015/5/25 20:36:00
    46

    Fashion Promotion Plan Should Be Precise.

    Innovative marketing
    |
    2015/5/25 12:15:00
    41

    How To Make Marketing Strategy For Clothing Brand?

    Innovative marketing
    |
    2015/5/24 12:41:00
    100
    Read the next article

    Gucci Shops In China Have Made 5 Discount Activities.

    A "night row" drama staged before the luxury brand stores will be replayed before Gucci stores around the world. Next, let's take a look at the detailed information with the world's clothing and shoe net.

    主站蜘蛛池模板: 男人边吃奶边摸下边的视频| 一级一级女人真片| 成人观看网站a| 暖暖日本免费在线视频| 国产真实乱对白mp4| 乱中年女人伦av三区| 91抖音在线观看| 日韩大片高清播放器| 成人免费淫片在线费观看| 向日葵app在线观看下载大全视频| 中文字幕无码无码专区| 美美女高清毛片视频免费观看 | 欧美videos极品| 最近中文字幕资源8| 国产小视频在线观看网站| 久久国产一区二区三区| 色偷偷91久久综合噜噜噜| 成人免费在线视频| 免费一区二区三区四区| 97日日碰人人模人人澡| 欧美性受xxxx白人性爽| 国产成人综合欧美精品久久 | 国产111111在线观看| 下面一进一出好爽视频| 男人桶女人爽羞羞漫画| 国产老师的丝袜在线看| 亚洲人成在线播放网站岛国| 国产精品www| 成人爽爽激情在线观看| 伊人精品久久久大香线蕉99| 67pao强力打造国产免费| 最近中文字幕国语免费完整| 国产丰满麻豆videossexhd| 一本色道久久88亚洲精品综合 | 暖暖在线视频日本| 国产chinasex对白videos麻豆| 一a一片一级一片啪啪| 欧美最猛黑人xxxx黑人猛交98| 国产校园另类小说区| 中文字幕精品无码亚洲字| 狠狠躁天天躁中文字幕|