Consumers Tend To Buy More Environmentally-Friendly Brands

Nau is committed to "developing the most useful products with the least waste".

Earlier this year, the company announced that they would fill 2015 down and winter down garments from feather down in Europe with a fluffy of 650.

"The use of recycled down products is a major breakthrough in the development of sustainable thermal insulation.

We use natural materials because it has completed a life cycle as a feather quilt.

And reuse them as much as possible.

Extend the life cycle, thereby reducing the environmental impact of the down jacket production. "

Mark Galbraith, Nau general manager so stated their environmental philosophy.

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Donated second-hand clothing and footwear The North Face extracted a lot of recycled raw materials.

Due to the success of the renewable project - "Close the Loop", the world's largest outdoor brand is striving to expand the scale of renewable clothing through retail channels and social media.

For example, those who share photos of their own recycled clothes in social media and encourage others to join the project will win the The North Face gift card worth 100 dollars.

"So far, we have seen great results in this project, and hundreds of other customers have been expanded.

The request to continue this effective second-hand clothing recycling, more responsible consumption.

Adam Matt, The North Face, director of sustainable development, said.

The company promises to build responsible products, including how to design and durability.

The expansion of Clothes the Loop recycling activities is to help find second spring for old shoes that may be discarded, hoping that this activity will enable people to think about the product life cycle and how they can simply help protect our environment.

"34% of the world's consumers are willing to choose a more environmentally friendly, more socially responsible brand product, and in the coming year, 67% of consumers will tend to do so."

Many consumers, especially the millennials, are more conscious of buying environmentally friendly brands of clothing, footwear and equipment.

They strongly appeal for sustainable development of enterprises, and hope that brands will adopt a more socially responsible way to improve their supply chain.

At the same time, many outdoor brands have begun to reconsider their supply chain to reduce their impact on the environment, and one of them is how to convert these recyclable materials into "new" products.

Such as Nau, The North Face, Wishbone design studio are all using recycled materials in large areas, which not only reduces their carbon footprint, but also supports their consumers' interest in sustainable lifestyle growth.