Tmall Starts Mid Year Big Promotion

Tmall mall announced that more than 20 thousand businesses jointly launched the 2015 mid year promotion campaign for a month.

It is reported that during the big promotion period, Tmall will jointly invest 100 million red packets and 200 million yuan in profits.

Liu Peng, general manager of Tmall international, said in an interview with reporters that globalization is still the focus of the whole Alibaba group.

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There are three major international strategies for cross-border electricity business. We will create a global supply chain to attract more and more global retailers to Tmall international.

At the same time, it will also integrate all kinds of products.

In addition, we will deepen the global direct acquisition, and cooperate with other governments to promote the business of national libraries. "

Coincidentally, with the national policy

Support,

Amazon, NetEase koala and other platforms have taken the business as the focus of growth and launched a new round of price wars in the fields of mother and baby, cosmetics and other standards.

Analysts believe that the "burning money" war in the electricity supplier industry has a long history, the most competitive 3C cross-border retail gross profit has been less than 10%.

In the next two to three years, cross-border electricity providers will face the industry reshuffle. Large platforms such as Tmall and Jingdong will also get rid of the dilemma of price war through the branding route.

According to the monitoring data of Analysys think tank, in 2013, the scale of China's import and export online shopping market exceeded 80 billion yuan, the growth rate was 75%. By 2018, the number of "Hai Tao nationality" in China will reach 35 million 600 thousand, and the market scale will reach 1 trillion yuan.

In the huge market space, the major electronic business platforms have used mother and baby products as leverage to pry users.

In the global supply chain integration, Alibaba has been continuously landing through global investment.

A few days ago, Alibaba invested in Zulily, the US's mother to child electronic business. The platform has become an American electricity supplier with third annual turnover exceeding US $1 billion after Amazon and OldNavy.

In the middle of next year, Tmall international will focus on importing all kinds of products from mother to baby, cosmetics and health products to achieve global supply chain integration.

In addition to Tmall, Jingdong and other platforms around the price war on paper diapers, milk powder and other standard products, NetEase koala, honey bud baby, honey Tao and other vertical mother and baby platform also hope to take a share.

"During the past year or two, we noticed that maternal and infant supplies do have a very large demand for users in the sea," said NetEase koala related correspondent in an interview with the daily economic news.

The business model of vertical electronic business platform must start from the needs of users.

We believe that this industry has been on the right track and has been accepted by users, but there will be a round of shuffling in the industry.

Price will not be the only determinant. The platform that has the advantage in supply chain and service quality will win. "