Six Points Should Be Noted When Choosing The Brand Of Clothing.

The clothing industry has always been a sunrise industry.

In recent years, more popular clothing industry has attracted countless entrepreneurs to join.

We know that investment and business are risky. Therefore, it is very important for entrepreneurs to choose franchised brands before joining.

If you want to choose a good franchised brand, you can start from the following 6 points.

1, about brand name knowledge: brand names must be easy to call, easy to remember, smooth and loud, experts say: good name is 10% of the success factor of brand.

2, the culture and philosophy of enterprise management:

Practicality and operation of enterprises

。

3, about the enterprise image system: we must have a sense of unity, striking, and giving people a very standardized attitude.

Here, I would like to talk about the relationship between display props (clothing shelves) and business performance: the display props provided by the company uniformly, because they are standardized, rigorous, and standardized, can be used in the actual business shops of franchisees, which can play a larger psychological hint. It is a virtual, but important, and unneglecting carrier that conveys brand awareness and brand unique ideas.

Customers in this brand props and clothing environment are more likely to be motivated by a stronger and stronger desire to buy.

For franchisees

Improvement plays a more important role.

Therefore, if conditions permit, the display props provided by the company should be used as far as possible.

4, about clothing style: clothing should be able to highlight fashion, individuality, fashionable and quality.

5, about the clothing material: the choice material is exquisite, takes the pure cotton primarily, simultaneously takes into account the novelty, the comfort.

6, about the price: ultimately, consumers can be recognized, welcomed and loved as the sole yardstick.

This is a brief introduction to the six items of attention when brand clothes are joined, and I hope it will be helpful to all of you who are keen on fashion business.

Insight into business opportunities has always been important in successful entrepreneurship, but careful and careful planning is equally important.

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First of all, we need to understand what promotion is. I appreciate the following definition: promotion is to strengthen communication with consumers at suitable time, at the right place, in the right way and strength, so as to promote consumers' purchasing behavior.

Several appropriate points mentioned here are quite important. This is also the first priority in the promotion of the four law: Yes.

The so-called means that the strategic positioning before promotion must be accurate.

It includes positioning of sales target groups, positioning of sales promotion measures, promotion of theme positioning, promotion policy positioning, promotion efforts positioning, promotion time positioning and so on.

The accurate positioning of promotional activities can save resources from waste, and maximize sales activities to pry the market.

Take the timing of sales promotion as an example, the timing of promotion is learned.

The duration of promotional activities: a promotional activity lasting 1 months or more is called long-term promotion. The aim is to create differential advantages and enhance the centripetal force of customers, so as to ensure customers' long-term purchase.

The other is short-term promotions, usually 3 to 7 days. The aim is to increase sales volume in a limited period of time through specific theme activities, so as to achieve the expected business objectives.

Long term promotional activities should be persevere. From beginning to end, we should consistently establish a stable and good image; while short-term promotional activities should not be too long, otherwise customers will be less fresh and affect the sales promotion effect.

Factors of light and high season: commodity sales are light and peak season, and different products are also different in peak season.

For example, the peak season for weight loss products is summer. In Russia, it is probably 4, 5 and June.

The peak season for bone disease products is autumn and winter.

How to do promotional work in the off-season is very important.

In order to make the off-season not light, we must have innovative sales ideas, and we can not simply rely on special prices to promote sales.

If consumers fail to motivate consumers, the cheapest things are not necessarily sold.

Purchasing power factor: Generally speaking, due to factors such as salary and purchase habits, purchasing power at the beginning of the month is stronger than that at the end of the month, and the purchasing power on weekends and Sunday is stronger than usual. Therefore, the implementation of sales promotion should also be matched with the date.

Other factors: other factors refer to factors such as weather or time.

The weather will affect the "crowd", and the tide is "money tide". Therefore, when the weather is bad, how to provide the customers with reasonably priced, fresh goods and comfortable shopping environment (such as umbrella covers, umbrella frames, outgoing services, antiskid pads, dry stores, etc.) is also a factor that should be considered in the promotion plan.

All kinds of social activities or events, such as major policies and decrees, school trips, holidays, examinations, sports meetings, power outages, water cut-off, and parking gas, are best controlled before they can be arranged for promotional activities.