How To Digest The Increasing Inventory Problem?
Inventory problem has always been one of the plagued by many clothing store owners, occupying both warehouses and capital.
But how to deal with it is indeed a difficult problem. How should we clear the inventory? In addition to the sale and sale, are there any other effective ways?
Wang has opened shop in Beijing for more than 2 years. Her secret to prevent inventory is to contact with wholesalers in time.
When she came in, she insisted on a small amount of money and set the rules for the shopping guide. As long as the new style was not asked within 3 days, or did not sell in 5 days, she quickly returned to the wholesaler to change the other colors or styles.
At present, the competition in the wholesale clothing market is very intense. Wholesalers usually allow other colors or styles to be replaced in order to sell as much as possible.
For those wholesalers who are not allowed to change, Wang Meng is determined not to pick up the goods.
In her words, this way of preventing goods is not only bringing her the biggest cash flow, but also bringing new styles to the shop, attracting buyers' attention very much.
Of course, there is one drawback to doing this. It is to look at the face of wholesalers from time to time.
"35 yuan into the clothes, now 25 yuan must be sold."
Before August, Chen Juan's clothing store began to clear the storehouse and dump the goods. She said she would rather lose money than goods, which is a sales principle for the off-season clothing.
The operating capital of a small shop is mainly the money sold every month. If the goods are pressed down, it will not be able to sustain it for up to two months.
The main reason is to keep the rent for two or three months and stick to the peak season.
Chen Juan's clothing store, to prevent pressing goods, will not enter the season's products until the season changes. She will be smart at this time.
Couture
Secretly "face" to invest in those peak season products.
For example, she will put some of her old leather bags, trinkets, etc. in a prominent position, such as earrings, necklaces, bracelets and anklets.
Ornaments
And the design of cute cartoon bags, canvas bags and so on, although earn little money, but a single profit is still very high, and eye-catching goods easily attract passenger flow, sometimes a lot of people will not be busy, off-season is easy to get through.
In Chen Juan's words, there is still a good deal of business to do with a little bit of brains.
When the existing sales channels are not enough and can not digest inventory, we can consider opening up other forms of sales channels for target consumer groups.
A professional brand in Nanjing
Sportswear
The stores in the market, because the backlog of hundreds of outdated sportswear, occupied a lot of money, so that the boss is very worried, through the retail market is obviously unable to sell these stocks in the short term.
Later, the owner of the shop found a way.
There are many major secondary schools in Nanjing, and college students are obviously the main consumers of sports wear, and college students generally wear famous brands, but many students can not afford brand name sportswear because of economic problems.
The boss, through a friend of the City Sports Bureau, contacted more than 10 school sports associations, sports departments or teachers responsible for sports equipment.
He sold sportswear to students at below 30% of the retail price of the market, and at the same time gave 10% commission to the relevant sports directors. This is a good thing for both sides.
Thus, some schools provided him with short selling sites, some provided him with support for broadcasting advertisements and bulletin board advertisements, and some work study centers also organized students to run sales for each of his dormitories. He also gave some small money to sponsor some activities such as badminton and basketball competitions, and further established relations with schools.
After 3 months, all the goods were emptied through more than 10 schools.
There are also some companies that specializes in acquiring inventory products, and set up professional stores for inventory sales. Operators can also consider working with these companies.
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