From Stall To Best Shopkeeper Of Taobao

One of the successful contacts with Zheng Jinbao was from Fujian Province Start a business Yes. Not content with the stability and leisure of state-owned enterprises, he resolutely went south to Guangdong, starting from setting up a small stall, step by step wrote an entrepreneurial legend. Today, Zheng Jinhua has 25 chain stores, 3 Taobao Mall Stores, 4 Alibaba Chengxin Tong, 1 Taobao 5 crown store and 1 Taobao TaoBao Wholesale shop 5

　　 Dream of starting a business

In the 1990s, from Technical school After graduation, Zheng Jinhua entered the state-owned enterprise to work, but he was not satisfied with a comfortable and stable life. Two years later, Zheng Jinhua, who had a dream of starting a business, finally couldn't resist the impulse to start a business. He resigned and began to look for a new life path.

He has been to Zhejiang, Guangdong and other places, set up a stall and worked, but five or six years later, he did not achieve the desired success. Work to save money, and then do their own boss paid "Tuition", a few years down the bag is still empty. "Why do you lose money? Why not save the hard-earned money to work hard, why not? Finally, I understand a truth, to be a boss, to be an enterprise, the first thing is to have talents!" Zheng Jinhua said.

In 1998, Zheng Jinhua finally ushered in the opportunity. That year, he borrowed 3000 yuan from his father and founded the "Dianshizhai" jewelry chain store. Dianshizhai is mainly engaged in jewelry and Yiwu department stores. Its headquarters and the first store are opened in Jianou, Fujian Province, his hometown. Such a trinket shop has become the starting point of Zheng Jinhua's career. After three or four months of hard work, the second Jianyang branch of Dianshizhai was established at the end of that year. It has successively built 15 chain stores in Shanghai, Zhejiang, Jiangsu, Hubei, Fujian, etc.

The success of jewelry chain stores made Zheng Jinhua firm confidence and started a new business road. At the end of 2008, he started the road of e-commerce without knowing the network economy.

　 Firm Taobao venture, gradually build their own brand

At the end of 2008, Zheng Jinhua began to plan his own Taobao online store. In March 2009, his first Taobao store officially opened. "Our main products are storage. Such household products are practical, convenient and cheap. Most consumers have the demand in this respect. The range of products is a little narrow, but focusing on a brand, coupled with continuous hard work, brand service can be done well, "Zheng Jinhua said." my goal is to create a professional storage brand. ". In fact, at the beginning of the store, he and his partners jointly planned to build a production factory to store products. In December 2009, he began to plan to settle in Taobao Mall.

But the road to entrepreneurship cannot be smooth. When he first started to do Taobao, Zheng Jinhua had no experience. His online store was in a state of loss for a long time. His family and friends advised him to give up his dream and concentrate on doing boutique business. "From the beginning to December 2009, the online store business has been losing money. At that time, the real estate mortgage loan of my hometown was even used to maintain the normal operation of the online store. At the beginning, the loss was still small. Later, the products were overstocked, and the promotion cost of through train was very high. At the highest time, the loss was more than 2000 yuan a day. "Talking about the predicament at that time, Zheng Jinhua was still filled with emotion.

Zheng Jinhua did not choose to give up, but began to look for the cause of failure. "In the next few days, I often go to find some big sellers and learn from them. In terms of warehousing, logistics and sales, they all have a very strong team, but we do not. To be bigger and stronger, we must have a strong team.

So Zheng Jinhua every week actively invited fellow shopkeepers and friends to communicate and discuss solutions to problems.

In this way, Zheng Jinhua's Taobao online store began to come back from the dead: on May 28 last year, it broke through the crown five and the team increased to 65 people; on November 30, it achieved the goal of monthly sales of 1 million yuan one month ahead of schedule.

　 "Winner" shopkeeper's training of sales team is very important

Last July, Zheng Jinhua's "youna flagship store" officially settled in Taobao Mall, mainly engaged in its own storage product brand "Yona". In those years, the winner of "I was the best marketing tool of taohua.com".

Talking about winning the prize, Zheng Jinhua said, "I also felt very surprised. Before, I just wanted to learn from other sellers' successful experience through the competition and share my own experience.". For his own marketing experience, Zheng Jinhua introduced that the training of the sales team is very important. At present, the customer service of his online shop can access the inquiries of 100 customers at the same time. Through the summary of his work experience, he tries to make the common problems of customers into quick phrases. Later, Zheng Jinhua also added a special after-sales service department to give buyers a better shopping experience.

After more than half a year's operation, Zheng Jinhua's "youna" has a place in the e-commerce market, and the company has trained nearly 200 excellent employees. At present, Zheng Jinhua has 25 chain stores, 3 Taobao shopping malls, 1 Taobao 5 crown stores, 4 Alibaba Chengxin Tong, 1 Taobao 1 crown store, 1 Taobao 5 diamond wholesale shop, 4 independent online shopping malls and online store agent platforms, and 1 independent small commodity wholesale website