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Shoe Industry, Brand Bird Is Officially Hand In Hand With The New Asian Flying Man, Lao Yi.

2011/1/25 14:52:00 202

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Start, sprint, start, sprint... On the eve of the Spring Festival, in the cold wind of the Beijing Olympic Sports Center, many media witnessed the movement in China. brand Unparalleled expectations for sports stars: national brands Guirenniao Officially hand in hand with Asia's "new flying man" Lao Yi.

2010 Guangzhou Asian Games 100 meter champion laureate

The winner of the 2010 Guangzhou Asian Games 100 meter champion again appeared in the glare of the glint, to shoot the brand's new advertising film, but still behaved so professionally and professionally. This is also his first professional career as a brand spokesperson. For such a new experience, his feelings are "excitement" and "fun". But he has high requirements for every detail. Every shot will go to the monitor.

It is understood that the commercials of Lao Yi will be broadcast before the Spring Festival before CCTV and the main TV stations in the country. Although its personal equipment is not yet available, he has revealed that his preference is red and gray. The company's R & D department is also stepping up its efforts to tailor the competition to suit its own race suit.

In fact, since Lao Yi won the 100m champion in the Asian Games in Guangzhou, there are many domestic and even international brands seeking to cooperate with them. The question of whom the cooperative golden eggs will fall to in the basket will always cause the industry to dream about it.

After careful consideration, Lao Yi finally chose the national sports brand. Chen Wenzhong, coach of Lao Yi, thinks this is a coincidence and a predestination. Chen Wenzhong said: "the concept of" bird happiness "is" Happy Sports "and" turning happiness into strength ". This is consistent with the" happy training "advocated by us, and is also unified with the positive spirit and good external image of professional athletes. How does it relate to happiness training in boring track and field? Chen Wenzhong gave the answer: happiness does not mean that it must be laughing and laughing. In training, there is improvement and progress, and training atmosphere is very relaxed. This is a happy performance. {page_break}

For this cooperation, Lin Tianfu, chairman of the precious bird (China) Limited company, also said: "indeed, we could have invested capital in those who are younger, more powerful, and become" black horse power "who may take the lead in the London Olympic Games in 2012. So we look at the poor origin of Lao Yi, that is, the spirit of his persistent pursuit of dreams, and the process of constantly breaking through and enjoying sports in sports, and his spirit coincides with the brand concept of" sports happiness "of" good bird ".

　　 Lao Yi On the court

What is worth mentioning is that the "black horse" of the Chinese sports industry and the "late arrival" of the Chinese sports industry are also very sympathetic. Compared with other brands, the brand is relatively late. In 2002, the precious birds launched the brand development strategy. Through continuous self innovation and marketing innovation, the Hongkong and Taiwan superstars Andy Lau and Cecilia Cheung were invited to be the brand ambassadors, sponsoring the seven teams' visit to China and the Chinese, American and Pakistan International Basketball Teams.

The ball match tournament has formed a strategic partnership with the sports management center of the General Administration of sport of China. Armed with eight Chinese national teams and 11 world top snooker stars, it has rapidly promoted the popularity of enterprises in a short time and has become a recognized "dark horse" in the industry. It may also be called "Lao Yi speed" outside the 100 metre runway created by domestic sports brands.

For the cooperation between the two sides, there is a voice that the current domestic brands have little experience in track and field projects, and it is hard to say if there are any new breakthroughs.

In this regard, Zhang Yonghong, the brand management center of the expensive bird brand, said that from the perspective of sports marketing, track and field is a very big topic. If there are more powerful sports brands, they will make good use of track and field events. At present, the international brands that can catch track and field events are relatively large brands. However, the domestic track and field before Liu Xiang is always relatively small, and the attention of domestic enterprises is relatively small. Track and field is not the first contact of the great bird. Actually, in 2005, it began to enter the field of professional sports, and formally signed up to become the IAAF's strategic partner and the only designated sports equipment manufacturer and sponsor. This time, once again involved in track and field and Lao Yi cooperation, it is mainly the image of Lao Yi and the connotation of the brand, which fully embodies the organic integration of sports spirit of happiness and professional sports. We will give full support to his brilliant achievements in this year's World Championships and next year's London Olympic Games. He also hopes to support the development of national sports through the constant attention and devotion of enterprises to various sports fields.

Of course, more voices are very optimistic about the cooperation between the two sides. A veteran sports marketing expert who has studied sports brands in China for many years said that the way of "celebrity endorsement" in the past few years is easy to see. With the development of brand, the birds have been close to the core of sports circles, and the professional sense of brand movement is becoming stronger and stronger.