In The First Half Of 2020, Weiya And Li Jiaqi Ranked Top Two

Recently, it is reported that in order to strengthen the research on the evaluation of the development of live e-commerce industry and boost the healthy development of the new format of live e-commerce, Zhejiang e-commerce promotion center, together with Zhejiang International E-commerce Research Institute, Hangzhou mianchao Information Technology Co., Ltd., and other research institutions and data companies, has established a research group to evaluate the development of live e-commerce industry and boost the healthy development of new formats of live e-commerce The results are as follows:

　　 1、 National live e-commerce anchor list

From the perspective of platform distribution, there are 20 anchors in the top 50 live e-commerce anchors on the national live e-commerce platform, and 20 anchors on the Taobao platform, and only 10 on the Taobao platform.

From the perspective of the anchor region and anchor type of the platform, the anchor of fast hand platform is mainly distributed in the northern region, mainly including the online celebrity anchor (such as the Simba live broadcast team) and the anchor from the production area (such as the clothing factory); the anchor on the twitter platform is mainly star (celebrity) anchor (such as Chen he, Luo Yonghao, Zhang Ting, Xue Zhiqian), with geographical dispersion.

The anchors of Taobao platform are mainly distributed in Hangzhou and Guangzhou, mainly including talent anchors (such as Weiya and Li Jiaqi), official anchor accounts (such as jusuan 10 billion subsidies to the official), and star anchors (such as Wang Han and Lin Yilun).

Among the top 10 anchors of the national live e-commerce anchor list, Weiya and Li Jiaqi of Taobao platform were ranked in the top two; Chen he, Luo Yonghao, Zhang Ting and Xue Zhiqian, the star (celebrity) anchors of shaking sound platform, ranked the third, fourth, seventh and ninth; Xin Youzhi, maomei and Dan Dan, three of the Xinba team of the express platform, were on the list, and ah Hao, the king of stomachs, ranked tenth.

On the whole, Taobao live, Douyin and Kuaishou are the "leaders" in the national live e-commerce platform. The anchor regions on the three platforms are relatively concentrated, and the characteristics of "shaking in the South and fast in the north" are obvious. At the same time, under the influence of the head effect, the anchor level is distributed in a "pyramid" structure.

It is understood that since this year, the sudden outbreak of new crown has accelerated the development of live broadcasting e-commerce, and even formed an upsurge of "nationwide live broadcasting". Many local governments have also launched policies to vigorously support the economic development of live broadcasting. They have increased the coverage of live broadcasting platforms, MCN institutions, incubators and live broadcasting from the aspects of reward for bringing goods, incentive for contribution, talent introduction and training, enterprise application, factor guarantee, etc Support from talents and supporting service enterprises. It is expected that live e-commerce will maintain a high growth trend in the next few years.

　　 2、 Ranking list of live e-commerce development in provinces (municipalities directly under the central government) and districts and cities

Among the top 20 provinces (municipalities directly under the central government), Guangdong Province, Zhejiang Province and Jiangsu Province are among the top three, with more than 4000 anchors.

Among them, the number of live broadcasters in the South and the south of Zhejiang Province is more than 4000, and the number of live broadcasters in the south is more than 6500.

Prior to this, Zhejiang, Guangdong, Sichuan and other provinces (municipalities directly under the central government) and Hangzhou, Guangzhou, Qingdao and other districts and cities have issued action plans and supporting policies to boost the development of live e-commerce, seize the opportunity and strive for advancement, which has opened the curtain for the government to promote the rapid development of live e-commerce, effectively promoting the popularity and prosperity of live e-commerce in the country.

Among the top 20 live e-commerce cities in China, Guangzhou, Hangzhou and Beijing are ranked in the top three. The number of anchors in Guangzhou exceeds 4000, that in Hangzhou exceeds 3000, and that in Beijing exceeds 2500. Both the number of anchors and the carrying capacity of live e-commerce are higher than those of other cities.

Among them, Guangdong Province (Guangzhou City, Shenzhen City), Zhejiang Province (Hangzhou City, Jinhua City), Jiangsu Province (Lianyungang City, Nanjing City), Shandong Province (Qingdao City, Linyi City) and Fujian Province (Quanzhou City, Xiamen City) were all on the list, while only one city in other provinces was on the list.

On the whole, there are 4 first tier cities, 8 new first tier cities, and 6 second tier cities in economically developed regions with strong capacity for carrying goods.

　　 3、 Zhejiang live e-commerce anchor ranking

At present, Hangzhou is still the center of Zhejiang Province's live e-commerce development, and most of the anchors have settled in Taobao and taoyin platforms, while other cities are developing slowly.

Among the top 50 direct broadcast e-commerce anchors in Zhejiang Province, there are 20 anchors on Taobao and fasthand platforms, and 10 anchors on twitter platform. The anchors are mainly distributed in Hangzhou (42), and the rest are distributed in Huzhou (4), Wenzhou (2), Jinhua (1) and Lishui (1).

Among them, Taobao platform anchors are all distributed in Hangzhou City, with talent as the main anchor. There are 4 anchors of brand businesses (such as Xiaowei of Baicao Weijia, Huawei terminal, official account of Taobao food and huaxizi), and other regions are not on the list.

There are 9 anchors in Hangzhou and 1 in Lishui; 8 anchors are mainly distributed in Hangzhou (13), and the rest are in Huzhou (4), Wenzhou (2) and Jinhua (1).

On the whole, the number of live e-commerce anchors in Zhejiang Province ranks second in the country on Taobao live broadcast, Douyin and kuaihou live broadcast platforms. Hangzhou city has become the "preferred place" for leading anchors to start their own businesses. The "hegemony struggle" among the three major live e-commerce platforms is becoming increasingly fierce.

　　 4、 List of live e-commerce development in Zhejiang Province

In Zhejiang Province, Hangzhou ranked first with more than 3000 anchors; Jinhua ranked second with more than 1000 anchors; Wenzhou ranked third with more than 500; Jiaxing ranked fourth with more than 400.

At the same time, there is an obvious gap between the two echelons of Wenzhou City and Jinhua City.

On the whole, Hangzhou's live e-commerce is accelerating its "lead", while most other districts are trying to "follow" or just start "running".