Wang Xiaolan'S Laissez Faire Results On Lanvin

It is reported that Ms. Wang Xiaolan, who owns 75% Lanvin stake, is interested in changing hands recently.

Wang Xiaolan was the publisher of Taiwan United Press. In 2001, he received a Lanvin from L'OREAL, and soon appointed Alber Elbaz, who was originally the chief designer of YSL, to play freely and personally responsible for the brand.

The market.

In 2007, Wang Xiaolan sold the perfume and cosmetics business of Lanvin to the price of 22 million euros to the perfume agent manufacturer Inter Parfums group, saying that it needed money to develop garment lines.

After that, Lanvin really reinvigorate herself. First, Mrs. Obama was photographed wearing Lanvin.

And then opened the first boutique in Florida. In 2010, Lanvin also launched a series of autumn and winter events with H&M.

Now, the annual sales of Lanvin can be around 250 million euros.

The near future,

Women seem to be "laissez faire" for Lanvin and are reluctant to invest heavily in developing Lanvin's brand management and retail network.

An insider who asked not to be named said, "the situation is more complicated, but there should be clear news this year."

It is said that buyers have expressed the intention of buying over the past few years, but Wang Xiaolan did not respond.

Recalling the history of Lanvin brand, after several rounds of pformation, it was managed by the Lanvin family until 1989.

After the British bank Bernard took over a year, it was quickly thrown into the Orcofi created by the Louis Weedon family. In 1994, it began to be bought by L'OREAL group until Wang Xiao Lan took over and did not know what the next house would bring to the brand.

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Phoebe Philo, a British designer, has been leading the design team to fight back with the brand CEO Marco Gobbetti since taking office in 2008, bringing the brand back to the luxury first phalanx, which has increased 3 times compared with 2008.

Nevertheless, compared to Chanel, 31 of Montaigne, 30 of Dior Avenue, and Herm s, 24 of Fab street, C e line never had a headquarters worthy of its influence.

Until March 25th, C e line was formally moved into a building built in Paris by the seventeenth Century hotel.

The newly opened Paris stronghold is located at 16 Vivian Road, and the 10 Street is the famous arcade of the famous tourist attraction, Vivian.

The 176 metre long arcade Street opened tailoring shops, shoe shops, chateau, restaurants, bookstores, cloth shops, candy stores, etc. in 1986, it also attracted French designers Jean-Paul Gaultier and Japanese designer bird residence.

The new classical architectural style hotel has limestone facades, and was originally attributed to Jacques Tubeuf, the financial assistant of King Louis Jusa of France.

More than 400 years later, in order to welcome the entry of "C line" in the fashion industry, the house has undergone a comprehensive renovation.

Under the protection of the French Ministry of culture, the building structure can not be rectify, but almost all corners of the interior are renovated.

"Architecture (external) looks very simple."

"But the inside must feel great," said Marco Gobbetti, chief executive of C line.

At the age of 41, Philo did not pform the project to others. Instead, he directed himself: "I believe in those things that are both exquisitely made and practical."

In addition to the "C e line" mark at the entrance, the whole house has almost no obvious brand logo, just like her design.

In 1945, C e line Vipiana opened a low-key children's shoe shop in Paris. After the war, Europe's enthusiasm for purchasing power and C line's extraordinary creativity made her brand jump rapidly in a short period of time. Her clients included Prince Albert and his sister Caroline, and Princess of Monaco.

In 1987, C e line was bought by LVMH group. After ten years, Michael Kors was appointed the creative director of the brand, and the classic package Boogie was designed.

However, since Michael Kors left in 2004, the situation became very bad until 2008, when Philo took charge of the design team.

The smiley face pack and swing pack introduced after her appointment succeeded in bringing the dying C e line back to the forefront of fashion.

According to CEO Gobbetti, the key to Philo's success is "refusing": she calmly avoids the new seasonal elements that are too obvious, focusing on the more lasting classic style. "Philo's inspiration from London street is a good nourishment for C line."

The smiling face pack that strikes the color will perfectly combine the French middle class tradition and the British non mainstream attitude. It is graceful and capable.

C e line often does not play the card according to common sense.

For example, in 2013, the company sponsored the German sculptor Isa Genzken to hold a retrospective exhibition at the Museum of modern art in New York, and his fame only stayed in the industry.

In the 2015 spring and summer series, we saw neither the supermodel nor the superstar, but the 80 year old American novelist Joan Didion.

In addition, most luxury brands have been competing in social media, but they have not yet opened their official accounts on Instagram or Twitter.

The reason given by Gobbetti is: "I think the fashion industry on the Internet is too crowded and noisy.

Keeping quiet can bring higher value to our products. "

Brands also avoid e-commerce. "I think trying clothes and feeling clothes are very important.

The particularity of our brand will be completely lost on the digital platform, "Gobbetti said.

Despite its obvious sales growth since 2008, Gobbetti insists that his goal is not speed: "we want to be professional, only 4 categories: ready-made clothes, shoes, bags and jewelry.

The goal is not to open 400 stores, which is not our path of development.

Of course, this does not mean that "growth" is removed from his list of work. The brand will continue to focus on physical shops. The United States will probably be the next market for C line to further explore.