Wangfujing Department Stores Take The Community Business To Cut The Populace Route.

Wangfujing intends to open Mini MALL in Nancheng City

After shifting the focus of development, Wangfujing department stores accelerated this year.

And OLE's format.

This reporter understands that the first shopping center of Beijing department store will be located in the south of the city to fill the vacancy after the departure of the right store in Hua Tang,.

Although the first shopping center project in the first tier market, but in the face of the new business normal, Wangfujing department stores did not choose to be good at high-end positioning, will try to "civilian" route to community business cut.

Doing community business

After leaving in April, the Wangfujing department store will recover its property.

Wangfujing department store official told reporters that Wangfujing department store will pform the shop into Mini Mall.

Facing the complicated consumption structure of Nancheng, the location of the new store is different from that of the former Wangfujing department store.

Catering, life and other close to the needs of the residents of the community positioning.

Affected by related policies, the activity of high-end consumption has dropped sharply in recent two years.

After consumption gradually returns to rationality, most department stores have new thoughts on location, commodity mix and business category.

Beijing Business Daily reporter found that Tianhong Department store, Chongqing department store, Guangzhou friendship, first business group, big business shares, Shanghai Bailian department store and other department stores after sorting out the main business of the department store, Oteri J, shopping center, finance, convenience stores and other areas to find new growth points.

The official said that Wangfujing department store will explore community business through the right anmen project, which is one of the future development directions of Wangfujing department store.

Community business is also the key support area of Beijing's commercial work in recent years.

Last year, the Beijing Municipal Commerce Commission put forward the first proposal to increase the community business convenience service complex in the community service mode, covering seven services including hairdressing, hairdressing, collection and payment.

Yi Shi Da square and Gan Jia Kou building are the first batch of pilot enterprises.

At present, Wangfujing department store has 5 projects in Beijing, including Beijing department store, Shuang an shopping center, Changan shopping center, Dongan market and Wangfujing department store Daxing shop.

In these projects, Changan shopping malls have changed from high-end and fine positioning to regional department stores, and delivery services have been launched within a certain range.

Beijing District Reform

In August last year, after deepening the reform of the whole channel, Wangfujing department store made drastic changes in the Beijing region.

In December, the Beijing regional center was set up to undertake the main business management indicators of the existing 5 stores.

The Beijing regional center will be responsible for coordinating the important resources of Beijing's operation and management, including the centralized planning of commodities, marketing and services in Beijing, and the adjustment of Beijing stores.

For the Beijing market, Wangfujing department store has been flat since 2011.

In 2010, the development focus of Wangfujing department store returned to the base camp of Beijing. It launched the first sub brand hQ Shang Ke department store, and realized the new town business. Wangfujing department store Daxing shop opened in the same year.

In 2013, because of the pformation of Zhong Kun square in the Big Bell Temple, hQ Shang Ke department store was closed.

stay

During the downturn, Wangfujing department store bought spring department stores, supplemented high-end department stores and Oteri J business, and joined hands with Tencent to carry out Internet pformation.

However, Wangfujing department store's latest 2014 earnings report showed that both revenues and net profits fell by 7.64% and 8.63% respectively.

From the sub regional performance, as the main source of the company's revenue and profits, the stores in Beijing, Guangzhou and other first tier cities are more seriously affected by the macro environment and policies, which has led to the overall income level of Wangfujing department stores.

North China (Beijing, Shanxi, Inner Mongolia and other places) business revenue fell 14.6%.

In the opening of new stores, Wangfujing department stores have become more conservative in recent years.

In last year's mid-term plan, there was only one store opening plan for Wangfujing department store in Jiaozuo.

In the next 2-3 years, there will be 5-6 shopping centers in Wangfujing department store.

The first orlies project with spring department stores will be unveiled in Xi'an in 2016.

Because of the support of two star stores in Beijing department store and Shuang an shopping mall, Wangfujing department store does not develop much of Beijing base camp.

Since last year, Wangfujing department store has invested more energy in the Beijing market.

Last year, the Dongan market underwent a major adjustment. The pformation of the youth trend Pavilion and the seamless link Beijing APM are more compatible with the target audience.

Shuang an mall is one of the most important pilot stores in Wangfujing department store.

The Beijing department store will adjust its positioning this year, which may reduce the high-end positioning.

Follow up format

The slow growth of traditional department stores makes department stores gradually weaken the department stores, which is more evident in Wangfujing department stores.

At the end of last year, Wangfujing department store was holding Hengda Group. In January this year, the two businesses approached the first commercial project.

Beijing Business Daily reporter learned that the Wangfujing department store team has visited the group's commercial projects in Hefei and Changsha.

Wangfujing Hengda Business Management Co., Ltd. has entered the registration process, the preparatory group members have also launched substantive work, joint venture company staff are also in place.

At present, Wangfujing department store only has two stores in Chengdu and a shopping center store. This year, we will speed up the march to the shopping center.

In the two years of cooperation with spring department stores, from acquisition to holding hands,

And spring department stores running into each other.

Reporters learned that the first crystallization of the two will appear in the Xi'an market near Xianyang airport in 2016.

Despite the fact that both of the two departments have a good sense of operation, the first cooperative project has chosen the Oteri J format that spring stores are better at.

Beijing Seth outlets is the first Oteri J store in spring department store, which has been in existence for more than five years.

Beijing's Matt outlets brought confidence to spring department stores and Wangfujing department stores.

In spring department stores, Seth outlets opened two stores in Qingdao and Shenyang in 2012 and 2013.

The Wangfujing department store has high expectations for the orlies.

Reporters learned that Wangfujing department stores hope Beijing Seth outlets will continue to maintain more than 10% sales growth this year.

Meanwhile, Ole team is speeding up the site selection in the whole country.