The Main Theme Of Beijing'S Commercial Development: Higher Quality And Better Quality

Accompany

In 2015, Beijing set a target of 8% growth in retail sales.

This means that the development mode of speed reduction and high quality and better development will become the main theme of Beijing's commercial development this year.

Against this background, the upgrading of consumption patterns and business practices, the integration of traditional businesses and emerging electricity providers, and the like have become the key to business development under the new normal.

Upgrading of consumption patterns

Last year, Beijing achieved retail sales of 963 billion 800 million yuan, an increase of 8.6% over the previous year, down 1 percentage points from the previous year.

With the growth of retail sales slowed down, Beijing's consumer market has also undergone tremendous changes. Upgrading the consumption form has become the focus of Beijing's business.

Yan Ligang, director of the Commerce Commission, said that in order to adapt and lead the new normal, we should strive to promote steady growth in consumption.

Limiting the implementation of the "three public" consumption measures, allowing more resources to turn to mass consumption, and increasing the daily consumption facilities and contents of residents.

The original high-end catering enterprises adjust their structure, launch half a portion of dishes, group buying and other activities to attract people's popularity; some high-end entertainment and leisure venues aim at household consumption, and offer corresponding discount activities in the off peak season to increase differentiated customers.

Lai Yang, a special researcher at the North Business Research Institute, believes that after the "three public" consumption has cooled down, a more scientific and healthy form of consumption has great potential.

The consumption of necessities that satisfy the needs of life can no longer satisfy the current consumption.

Experience consumption and convenience consumption are gradually rising.

In the view of Lai Yang, consumer goods are tailored to consumers' tailored personalized products and high-quality shopping environment.

Another manifestation of consumption upgrading is the relocation of Beijing wholesale market and the closure of low-end market.

According to press reports, last year, the city demolished, upgraded, and rebuilt 217 markets, shutting down an area of 2 million 188 thousand square meters.

Including wholesale markets in the zoo, wholesale markets like Dahongmen and so on, and the low-end wholesale business in Sanlitun's elegant clothing market.

The relocation and upgrading of low-end industries have made Beijing's consumer market power continue to improve.

Integration of tradition and electricity supplier

With the advent of the Internet era, the electricity supplier is popular.

According to the Beijing Business Daily reporter, Beijing's online retail sales reached 145 billion 690 million yuan last year, an increase of 69.7%.

Cheng Hong, vice mayor of Beijing, said that Internet consumption is the most active and powerful sector in promoting consumption and growth. It accounts for 15.1% of retail sales and 6.7% of retail sales. This is an important driving force for sales growth.

The strong electricity supplier led to the traditional retail business getting cold. Cheng Hung said that the retail sales of Beijing's three main traditional stores, specialized shops and department stores accounted for 50% of the total consumption volume for the first time.

Against this background, the traditional retail industry is also actively touching the net to improve the business environment.

At the beginning of last year, Wangfujing department store signed an agreement with Tencent, and the two sides carried out specific cooperation based on WeChat public platform business function and WeChat payment service.

Cheng Hong said that to encourage traditional formats to conduct online pactions, online businesses have good prospects, and traditional enterprises should accelerate pformation and upgrading.

In addition, at the end of last year, at the click consumption Campaign sponsored by Beijing Electronic Commerce Association, all customers first joined hands with Beijing brand community department Gan Jia Kou building.

Van guest founder and CEO Chen told the Beijing Commercial Daily reporter that the first line experience of all customers is good and the volume is gratifying. Later, it will open more experience in more stores.

According to the analysis of the North Business Institute of Commerce, with the traditional retail giants such as the Wangfujing department stores "touching the net", the business enterprises such as Jingdong and other e-commerce enterprises accelerate the layout of the line of business, and the enterprises such as Suning and Gome are taking into account the online and offline entity experience sales, and the full channel operation mode under the line of integration line will become the main way for Beijing enterprises to achieve growth.

Focus on life service industry

General secretary of self study Xi Ping put forward "to strive to build Beijing into an international first-class harmonious and livable capital" requirement, improving the quality of life service industry has attracted much attention.

Under the new situation, the Beijing Municipal Commercial Commission has focused on Beijing's goal of building a world-class harmonious and livable city, and has worked out three years' action plan to improve the quality of life service industry.

In fact, the Beijing Municipal Commerce Commission has been guiding pformation and upgrading of the community business format in recent years, and gradually speeds up the development of convenience business chain and brand.

We should intensify the adjustment of commodity trading market in key areas and promote the upgrading of traditional commodity trading markets in central cities.

Zhao Ping, deputy director of the Consumer Economics Research Institute of the Ministry of Commerce, believes that the focus of building livable houses is to improve the quality of life service industry. The key to improving the quality of life service industry lies in facilitation, quality of service and the advanced level of organization.

Zhao Ping said that the current community business mainly adopts the form of single store and individual operation, and the quality of the service and the quality of the goods are largely not guaranteed.

In the future, chain store operations and O2O should be adopted to integrate single store businesses.

So as to improve the quality of service, it can also improve the organizational level of vocational skills training for practitioners.

In February this year, Jingdong joined hands with the traditional retail enterprises such as "super market" to launch a "O2O home" campaign to satisfy consumers' needs by providing fast food, snacks, fresh fruits and vegetables.

In addition, Beijing will strengthen the construction of convenient outlets and cultivate 3 leading enterprises in the retail industry of agricultural products.

At the same time, 100 new breakfast shops will be built or rebuilt, with 40 convenience stores serving breakfast.

Beijing Tianjin Hebei business collaboration

Promoting the integration of Beijing, Tianjin and Hebei and promoting the sharing of resources between the three places is one of the hotspots in Beijing's business.

According to the reporter's understanding, the coordinated development of regional logistics industry between Beijing and Tianjin has made substantial progress.

Among them, Ma Fang logistics base and Caofeidian Port Logistics Park signed a strategic cooperation agreement to jointly build Caofeidian International Logistics Park.

It is understood that the logistics platform to serve the Beijing Tianjin Hebei region, nearly 5 member enterprises, freight vehicles more than 1 million, the average daily trading information matching volume of nearly 300 thousand.

In addition to logistics, the agricultural products docking between Beijing and Hebei has also made great progress.

It is understood that last year, Hebei vegetable production base opened 56 stores in Beijing.

At the same time, the market of Beijing Xinfa land has also set up the production market in Zhuozhou, Dingxing, Gaobeidian and other places in Hebei province. On the one hand, it has ensured the supply of agricultural products in the capital, and also alleviated the pressure on Beijing's traffic and other related aspects. In addition, it can also protect Hebei's agricultural products and improve the farmers' income.

Yan Li Gang said that the focus of Beijing Tianjin Hebei business cooperation is to strengthen the three sides of Beijing, Tianjin and Hebei cooperation, complement each other, and integrate each other, so as to build an open regional market.

It is understood that along with the Beijing Tianjin Hebei integration strategy, Beijing's chain stores and old stores last year in Tianjin and a total of 100 stores.

From the view of the North Business Research Institute, the key to integration of Beijing, Tianjin and Hebei is to achieve full sharing of resources and coordinated development.

On the one hand, Tianjin and Hebei rely on the wide and relatively low price land to attract wholesale market and other commercial circulation market, improve the economic development level of the imported land; on the other hand, Beijing can reduce the burden through the evacuation of relatively low-end industries, and thus have the ability to build livable capital.