C E Line Finally Had A "Stronghold" In Paris.

Phoebe Philo, a British designer, has been leading the design team to fight back with the brand CEO Marco Gobbetti since taking office in 2008, bringing the brand back to the luxury first phalanx, which has increased 3 times compared with 2008.

Nevertheless, compared to Chanel, 31 of Montaigne, 30 of Dior Avenue, and Herm s, 24 of Fab street, C e line never had a headquarters worthy of its influence.

Until March 25th, C e line was formally moved into a building built in Paris by the seventeenth Century hotel.

The newly opened Paris stronghold is located at 16 Vivian Road, and the 10 Street is the famous arcade of the famous tourist attraction, Vivian.

The 176 metre long arcade street has a tailor shop.

Chateau, restaurant, bookstore, cloth shop, candy store and so on, also attracted the French designer Jean-Paul Gaultier and Japanese designer bird in 1986.

The new classical architectural style hotel has limestone facades, and was originally attributed to Jacques Tubeuf, the financial assistant of King Louis Jusa of France.

More than 400 years later, in order to welcome the entry of "C line" in the fashion industry, the house has undergone a comprehensive renovation.

Under the protection of the French Ministry of culture, the building structure can not be rectify, but almost all corners of the interior are renovated.

"Architecture (external) looks very simple."

"But the inside must feel great," said Marco Gobbetti, chief executive of C line.

At the age of 41, Philo did not pform the project to others. Instead, he directed himself: "I believe in those things that are both exquisitely made and practical."

In addition to the "C e line" mark at the entrance, the whole house has almost no obvious brand identity, just like hers.

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In 1945,

In Paris, a low-key shop for children's shoes was set up. After the war, Europe's enthusiasm for purchasing power plus C line's extraordinary creativity made her brand jump rapidly in a short time. Her clients included Prince Albert and his sister Caroline, and the princess of Monaco.

In 1987, C e line was bought by LVMH group. After ten years, Michael Kors was appointed the creative director of the brand, and the classic package Boogie was designed.

However, since Michael Kors left in 2004, the situation became very bad until 2008, when Philo took charge of the design team.

The smiley face pack and swing pack introduced after her appointment succeeded in bringing the dying C e line back to the forefront of fashion.

According to CEO Gobbetti, the key to Philo's success is "refusing": she calmly avoids the new seasonal elements that are too obvious, focusing on the more lasting classic style. "Philo's inspiration from London street is a good nourishment for C line."

The smiling face pack that strikes the color will perfectly combine the French middle class tradition and the British non mainstream attitude. It is graceful and capable.

C e line often does not play the card according to common sense.

For example, in 2013, the company sponsored the German sculptor Isa Genzken to hold a retrospective exhibition at the Museum of modern art in New York, and his fame only stayed in the industry.

In the 2015 spring and summer series, we saw neither the supermodel nor the superstar, but the 80 year old American novelist Joan Didion.

In addition, most luxury brands have been competing in social media, but they have not yet opened their official accounts on Instagram or Twitter.

The reason given by Gobbetti is: "I think the fashion industry on the Internet is too crowded and noisy.

Keeping quiet can bring higher value to our products. "

Brands also avoid e-commerce. "I think trying clothes and feeling clothes are very important.

The particularity of our brand will be completely lost on the digital platform, "Gobbetti said.

Despite its obvious sales growth since 2008, Gobbetti insists that his goal is not speed: "we want to be professional, only 4 categories: ready-made clothes, shoes, bags and jewelry.

The goal is not to open 400 stores, which is not our path of development.

Of course, this does not mean that "growth" is removed from his list of work. The brand will continue to focus on physical shops. The United States will probably be the next market for C line to further explore.