Chanel's Domestic Price Cut Overseas Purchasing Complain
Many overseas buyers who interviewed by reporters were worried about this. They thought that this would reduce the number of customers who need to buy on behalf of customers. The purchase would also become unprofitable. "If the price of Europe goes up again, the business will not be able to do so".
"Crying, I also bought a bag in France last month, but I haven't got it yet, and the price is reduced in China." Last weekend, many people complained in the WeChat circle that why they did not inform Chanel of the price reduction earlier, we were all worried about whether they would buy expensive overseas. There were still many online shopping people discussing it and buying it later. Luxury goods There is no need to find a substitute.
Since the rise of online shopping, overseas purchasing is no stranger to consumers, especially young consumers. Taobao, jumei.com, Jingdong and other well-known e-commerce platforms have overseas purchasing form. Many of them claim to be stewardess and overseas students, playing the banner of "overseas purchasing". They are engaged in the "quantity ordering" purchasing service. From famous brand bags, cosmetics to watches, infant food, there are many kinds of shopping.
Now, however, it is no longer the time to buy a bag and earn money back to Europe. According to the "women's Wear Daily", the price of Chanel's 11.12 classic handbags dropped from 38 thousand and 200 yuan to 30 thousand yuan in the mainland. Compared with the European price increase, the price difference narrowed from 14 thousand and 700 yuan to 1800 yuan. The price of Le Boy Chanel handbags in mainland China was reduced from 32 thousand and 700 yuan to 26 thousand yuan, and the difference between the two places narrowed to 1400 yuan.
This Price adjustment After that, the price difference between Chanel and European handbags will not exceed 10% in Europe and China. Buying on behalf of I felt unprepared. Many overseas purchasing agents interviewed by the information times were worried that Chanel's price cut in China and its increase in Europe were a blow to their jobs.
"The order before was originally prepared to go to Paris counters to clean up goods at Easter time, which can be much cheaper. The result is that inflation is going up. A small sachet has just risen more than 300 euros a few days ago. Now it is necessary to inform customers that the price increases will need to be supplemented by more than two thousand yuan, and no one knows how many people will return it. After three years of overseas purchasing, Ms. Zhou reluctantly told the Information Times reporter that although most luxury goods were cheaper in Europe, Chanel suddenly increased their prices or made them suffer a lot of losses.
Ms. Zhou gave an account to the Information Times reporter: before a Chanel handbag, the domestic selling price was 43000 yuan, the European price was 32000 yuan, and the difference between China and Europe was around 11000. According to the current euro exchange rate of RMB (6.2140, 0.0088, 0.14%), the purchasing agent could collect 3000 yuan from the purchase fee. If Chanel narrowed the difference between China and Europe to more than one thousand yuan, on the one hand, customers who need to buy on behalf would be reduced a lot. On the other hand, purchasing would also become unprofitable. For most people who can buy Chanel, the price difference of one thousand yuan can indeed be ignored. As for purchasing agents, how much money can be collected from a package? Can we recover the cost of manpower and recompute it? "
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