DVF Intends To Introduce New Women's Shoes Series

Maybe soon we will have the chance to wear the new women's shoes designed by Diane von Furstenberg. The 68 year old designer has announced cooperation with Brown Footwear Company, and will bring 2016 women's series of women's shoes at the latest later this year.

This is not the first time that Diane von Furstenberg has launched its shoe series. On the eve of its IPO in 2012, she joined hands with another footwear brand Schwartz & Benjamin, in order to strengthen and expand the retail, wholesale and licensing business of the brand.

As far as strength is concerned, Brown, DVF of this cooperation.

The company is more persuasive in the footwear industry, the president and CEO of the company.

Many times in the "shoe industry figures list" top ten.

The list released by Footwear News is not based on a single media exposure, but rather more realistic sales, profits, stores and new series of on-line data.

It is reported that these shoes designed by Diane von Furstenberg will be made in Italy and China, ranging from $150 sandals to $595 boots.

Speaking of shoes, Diane von Furstenberg said, "I know shoes, and Christian Louboutin has sold him on the kitchen table of my 12 street.

"

Related links:

Since 2008, the design team of C e line has frequently traveled from Paris to Europe via Eurostar high speed rail, fitting out with its creative director Phoebe Philo.

Now, such a round-trip can finally be ended.

Phoebe Philo, a British designer, has been leading the design team to fight back with the brand CEO Marco Gobbetti since taking office in 2008, bringing the brand back to the luxury first phalanx, which has increased 3 times compared with 2008.

Nevertheless, compared to Chanel, 31 of Montaigne, 30 of Dior Avenue, and Herm s, 24 of Fab street, C e line never had a headquarters worthy of its influence.

Until March 25th, C e line was formally moved into a building built in Paris by the seventeenth Century hotel.

The 176 metre long arcade Street opened tailoring shops, shoe shops, chateau, restaurants, bookstores, cloth shops, candy stores, etc. in 1986, it also attracted French designers Jean-Paul Gaultier and Japanese designer bird residence.

The new classical architectural style hotel has limestone facades, and was originally attributed to Jacques Tubeuf, the financial assistant of King Louis Jusa of France.

More than 400 years later, in order to welcome the entry of "C line" in the fashion industry, the house has undergone a comprehensive renovation.

Under the protection of the French Ministry of culture, the building structure can not be rectify, but almost all corners of the interior are renovated.

"Architecture (external) looks very simple."

"But the inside must feel great," said Marco Gobbetti, chief executive of C line.

At the age of 41, Philo did not pform the project to others. Instead, he directed himself: "I believe in those things that are both exquisitely made and practical."

In addition to the "C e line" mark at the entrance, the whole house has almost no obvious brand logo, just like her design.

In 1945, C e line Vipiana opened a low-key children's shoe shop in Paris. After the war, Europe's enthusiasm for purchasing power and C line's extraordinary creativity made her brand jump rapidly in a short period of time. Her clients included Prince Albert and his sister Caroline, and Princess of Monaco.

In 1987, C e line was bought by LVMH group. After ten years, Michael Kors was appointed the creative director of the brand, and the classic package Boogie was designed.

However, since Michael Kors left in 2004, the situation became very bad until 2008, when Philo took charge of the design team.

The smiley face pack and swing pack introduced after her appointment succeeded in bringing the dying C e line back to the forefront of fashion.

According to CEO Gobbetti, the key to Philo's success is "refusing": she calmly avoids the new seasonal elements that are too obvious, focusing on the more lasting classic style. "Philo's inspiration from London street is a good nourishment for C line."

The smiling face pack that strikes the color will perfectly combine the French middle class tradition and the British non mainstream attitude. It is graceful and capable.

C e line often does not play the card according to common sense.

For example, in 2013, the company sponsored the German sculptor Isa Genzken to hold a retrospective exhibition at the Museum of modern art in New York, and his fame only stayed in the industry.

In the 2015 spring and summer series, we saw neither the supermodel nor the superstar, but the 80 year old American novelist Joan Didion.

In addition, most luxury brands have been competing in social media, but they have not yet opened their official accounts on Instagram or Twitter.

The reason given by Gobbetti is: "I think the fashion industry on the Internet is too crowded and noisy.

Keeping quiet can bring higher value to our products. "

Brands also avoid e-commerce. "I think trying clothes and feeling clothes are very important.

The particularity of our brand will be completely lost on the digital platform, "Gobbetti said.

Despite its obvious sales growth since 2008, Gobbetti insists that his goal is not speed: "we want to be professional, only 4 categories: ready-made clothes, shoes, bags and jewelry.

The goal is not to open 400 stores, which is not our path of development.

Of course, this does not mean that "growth" is removed from his list of work. The brand will continue to focus on physical shops. The United States will probably be the next market for C line to further explore.