Relocation Of "Professional" Market And Continuation Of Guangzhou Shoe World Dream

The largest three old renovation project in Guangzhou is on the ground, and the more than 2000 liberated South merchants moved to West Bay Road to continue the Guangzhou shoe world dream.

The first professional market in Guangzhou, which was located in the first floor spot area of Fortune Plaza International Footwear Plaza on Sai Wan Road, was officially opened in March 12th. Nearly 1000 businesses from the liberated South business circle began to welcome Chinese and foreign businessmen in the world's top specialized modern market. It is reported that the project has achieved a rare overall relocation effect in Guangzhou's business history, and it is also a highlight of the upgrading of Liwan District's traditional trade and upgrading of traditional professional market.

At the same time, the wealth world international shoe Plaza project is also the three largest renovation project in Guangzhou, which fits Guangzhou's strategic plan of "vigorously developing modern service industry" and actively planning "transformation and upgrading of trade and service industry". However, experts also pointed out that it is more difficult to run the market well, and it is more difficult to move the market. Market management said that it will continue to work with all parties to make Guangzhou's sole local shoe brand "incubator" continue the world dream of Guangzhou shoe industry in Liwan District.

Since 1991, Mr. Li has been working hard to liberate the southern commercial circle in Guangzhou. Women's Shoes Wenzhou shoes, Huidong shoes and so on have been run; at the moment, they sell the shoes of other brands and sell their own brand shoes, which is 24 years. In the liberation of the southern business circle, he not only realized the first barrel of life, but also witnessed the 20 years of Guangzhou's professional market. Mr. Li told reporters that before 2000, the liberation of the southern business circle was a cornucopia, and most of the wholesalers made a lot of money.

The huge wealth effect has brought more and more street shops and temporary buildings, including the Daxin Road, the uprising Road, the jade belt street, the high West Street, the liberating shoe industry city and the metropolis shoe city, which brings great pressure to the surrounding warehouses, transportation, logistics, fire safety and so on. Even the stalls are also grid shops, giving people a sense of oppression and no space for the display of goods, resulting in no upgrading of the market space, and the business circle has little room for future development.

At the end of 2013, a fire in Jianye Building made Guangzhou liberate the South shoe business circle to the time of transformation and upgrading. In August last year, Guangzhou metropolis shoe industry city management and Management Co., Ltd. issued a notice to make it clear that it formally ceased operation in October 15, 2015. Therefore, in the twenty-fifth years of shoe industry, Mr. Li decided to let his shoe industry dream on Sai Wan Road. Reporters saw at the scene, "Li gentlemen" and many, market management statistics, more than 90% of the business has been officially opened, to achieve the overall relocation expectations.

In February 2014, shortly after the fire in Jianye Building, in the context of the construction of an international trade center in Guangzhou, the implementation of the Guangzhou Municipal People's Government on promoting the transformation and upgrading of the specialized wholesale market put forward that by 2016, the 60 wholesale markets in the city will be transformed and upgraded to form a modern wholesale with a reasonable spatial layout, a significant increase in the level of internationalization and modernization. Market system 。

In the past year, Yuexiu District took the lead in introducing the negative list and the power and responsibility catalogue of professional market management, formulated the list of industrial upgrading, closed the 14 unprofessional, unlawful, and irregular "three no" professional markets, built a professional market e-commerce incubator base, and promoted the development of 32 traditional professional markets such as Yide Road, dried fruit and seafood, with the help of e-commerce and modern logistics. According to the plan, the metropolis shoe city will be closed this year, and the turnover of the southern business circle will be reduced by 25%.

As a professional market to undertake the liberation of southern business circle in Yuexiu District, it is also the three largest renovation project in Guangzhou. The fortune world is in line with Guangzhou's strategic plan of "vigorously developing modern service industry" and actively planning "transformation and upgrading of trade and service industry".

The representative of the Liwan District government said that Liwan District has been one of the most famous commercial bustling areas in Guangzhou since ancient times. It has a good foundation for traditional commerce and trade. The transformation and upgrading of the specialized market is of great significance to the promotion and development of Liwan's traditional commerce and trade. The successful operation of fortune world will set an example and exemplary role for the transformation and upgrading of Liwan District's traditional professional market, and provide valuable experience for reference.

Run well market It is difficult to move the market away. It is more difficult to manage the relocation market. The historical precipitation over the past 30 years of the liberation of the southern business circle has attracted buyers from all over the country and even the whole world to purchase. The volume of transactions is more than 500 million pairs each year, accounting for 5% of the whole country. It is the sole specialized market of footwear industry in Guangzhou. Continuation of the only independent brand incubation market in Guangzhou has become the common aspiration of all circles. Guangzhou leather shoes industry association and Wenzhou footwear branch representatives have made a detailed investigation and analysis of the surrounding market in Guangzhou. They believe that the main market of Guangzhou footwear industry is: Southern China shoe city Guangzhou Avenue South, West shoe city of West Ring Road, Baiyun District, and Guangzhou shoe city, and Fortune Plaza of West Bay Road. However, Southern China shoe city, West shoe city and shoe city have been established for many years, and the market condition is ripe and saturated. Even if there are too few vacant shops, the rental price of shops is also high, which has no attraction to the relocation merchants, and can not undertake the business of liberating such a large number of South shoe business circles.

Only the wealth world international shoe industry Plaza has the ability to undertake nearly 1000 businesses in the liberated southern business circle. The relocation of the South commercial circle will have a profound impact on the overall development of the footwear industry in Guangzhou. If handled properly, it will promote the transformation and upgrading of the footwear industry and consolidate Guangzhou's position as an international shoe sourcing center.

And whether the "incubator" of Guangzhou's sole local shoe brand can continue the world dream of Guangzhou shoe industry in Liwan District remains to be sustained by the government, business circles and enterprises. Mr. Li told reporters that the marketing strategy of the management can attract popularity in the coming period. Mr. Li said that at present, China's shoe industry has excess capacity and fierce competition in the market. The relocation of the professional market in Guangzhou has made most businessmen wait-and-see. As he decided to move, he had to adjust his annual production plan to deal with the problem of overcapacity.