Strong Recovery Of Footwear Industry In Quanzhou

Recently, the Quanzhou leather shoes and clothing brand has published the 2014 annual report. Most of the listed companies perform well, showing that the resurgence of the shoe and garment industry has been unveiled.

In March 9th, the company announced its 2014 annual performance.

The group gained an annual profit of 555 million yuan, an increase of 7.5% over the previous year, a turnover of 5.8% to 2 billion 433 million yuan, a gross margin of 42.6%, an operating profit margin of 2.7 percentage points to 28%, and a net profit margin of 0.3 percentage points to 22.8%.

In February, another Quanzhou clothing listed company CABBEEN also announced its annual performance in Hongkong in 2014.

Annual operating income of 1 billion 98 million 200 thousand yuan, an increase of 16.4% over the previous year, net profit of about 235 million 500 thousand yuan a year, an increase of 20.6% over the same period, earnings per share of 0.33 yuan.

In March 12th, XTEP International announced its 2014 earnings report.

Last year, the company's total revenue was 4 billion 777 million 600 thousand yuan, an increase of 10% over the same period last year; equity holders should account for profits (Chun Li) 478 million yuan, down 21.12% compared to the same period last year; gross margin increased by 11.4% to 1 billion 947 million yuan, and gross margin was 40.8%.

Thanks to the continuous sponsorship of running events and the increase of research and innovation input in textile and footwear products, XTEP's shoe business revenue was 3 billion 43 million yuan, an increase of 35.4% compared to 2013, accounting for 63.7% of the group's total revenue, gross profit of 1 billion 280 million yuan and gross margin of 42.1%.

Prior to this, PEAK and 31st degree also released good results.

For last year's shoe market in Quanzhou, Wang Dongxing, chairman and executive director of China's footwear industry, believes that the men's clothing industry has been expanding extensively in the past, focusing on brand wholesale and ignoring retail sales. Therefore, it is easy to face the slowdown in retail consumption.

Overstock and closing shop tides.

However, since 2012,

It has been staged in Quanzhou's shoes and clothing brands. It is believed that the inventory clearance of the industry as a whole is coming to an end. The overall business environment of China's men's wear industry has improved.

By the end of December last year, the number of shops was 3079, and the number of LILANZ stores decreased by 397 to 2783 throughout the year, while the number of L2 stores increased by 21 to 296. It reflected that the company continued to support distributors in optimizing the store network. In terms of sales channels, the group adapted to the consumption pattern. In the second half of last year, 10 large stores were established in various shopping malls, and the sales were satisfactory.

XTEP also made distribution last year.

Optimizes the number of distributors from 28 to 37, and closes low profit retail outlets from 7360 at the end of 2013 to 7110, so as to achieve normal inventory level at the retail end.

Data show that XTEP's inventory situation has improved.

By the end of December last year, XTEP's stock balance was 569 million yuan, an increase of 6% over the same period last year, and the stock turnover days dropped from 71 days in 2013 to 79 days.

XTEP expects that the number of retail outlets will stabilize between 7100 and 7200 before the end of 2015, and will continue to improve the inventory situation.