Nantong'S Home Textile Industry'S Brand Awareness Strengthens Under The New Normal

The brand awareness of Nantong textile industry cluster is enhanced, and overall profits need to be improved.

In March 10th, according to the China Textile Industry Federation's "spring 2015 research work" arrangement, it was led by Zhang Li, vice president of China Textile Association, and co brand office.

Association, home textile association, Fashion Designers Association, silk association, wool textile association, printing and dyeing Association, business management association, testing center, social responsibility office and textile and clothing weekly eleven units (departments), constitute 17 people to the research group to the home textile brand city - Nantong, Jiangsu, respectively, Nantong Haimen, Tongzhou area to conduct research and in-depth discussion.

In the process of investigating the domestic textile industry of the folded stone bridge, Jiang Yongjun, director of the market management committee of the bridge, introduced that the overall positioning of Haimen city's home textile industry is the basic industry, supporting industry and leading industry of the regional economic and social development, as well as the prosperous industry, the dominant industry and the characteristic industry.

In recent years, Haimen bridge has shown several characteristics: first, the production base and sales market are organically combined and interactive development.

Two is

Complement each other with regional brand advantages and complement each other.

Three, the release of price index and fashion trend has become a weathervane and barometer leading the trend of the industry.

The four is that the increasingly perfect and sound public services provide strong support for industrial development, enterprises becoming bigger and stronger, and the market doing fine and excellent. The five is to adhere to the combination of the two major domestic and international trade and foreign trade, and complement each other's advantages.

In 2014, Haimen's entire industrial cluster completed investment in fixed assets of 7 billion 60 million yuan, an increase of 18.6% over the same period last year.

The turnover of the market was 55 billion 300 million yuan. At the same time, 2014 applications for invention patents were completed in 2014, including 41 new invention patents, 120 new registered trademarks, 3 famous trademarks in Jiangsu and 6 famous trademarks in Nantong.

In the process of investigating the Tongzhou home textile industry, Liu Hong, deputy head of Tongzhou District, introduced the situation of the local textile industry to the research group.

He said that Tongzhou has always been the core area of Nantong's home textile industry, and has been awarded the famous Chinese Textile City by the China Textile Industry Association and the China Textile Association.

Modern home textile is a traditional pillar industry in Tongzhou, and also an advantageous and characteristic industry in Tongzhou. It has become the most perfect and competitive feature plate in Tongzhou's industry chain. Tongzhou's home textile industry has formed a new pattern of the development of the whole industry chain.

According to introduction, Tongzhou textile

There are more than 3000, 364 large-scale enterprises, of which, home textile industry accounts for more than 90%, annual production and sales of about 60000000000 yuan.

In 2014, Tongzhou's textile and apparel industry achieved an output value of 46 billion 500 million yuan, an increase of 7.4%, and the scale industrial output accounted for 25.2% of the total area.

It achieved 1 billion 175 million US dollars in exports, an increase of 5%, and exports accounted for 40% of the total.

The value added tax is paid 470 million yuan, accounting for 32.1% of the total scale industry.

In 2014, Tongzhou successfully built the national new industrialization demonstration base and the national modern service industry home textile research and design industrialization base.

After listening to the survey, vice president Zhang Li said that from the survey, thanks to the local government's overall planning and positioning of the home textile industry for many years, Haimen and Tongzhou's industrial economic operation remained stable in 2014.

Under the background of the "new normal" period in the domestic textile industry, enterprises generally pay more attention to brand building and actively explore.

With the convergence of channels, the performance of most enterprises can grow steadily. At the same time, the pformation and upgrading of enterprises themselves have entered a period of deep adjustment.

In the production link: the pressure on the cost of employment, labor and other costs of enterprises is greater; in the market sales link: the growth rate of sales performance of enterprises has slowed down, especially the growth rate of domestic market has dropped markedly.

In terms of channel and brand building, the brand awareness of home textile enterprises has been enhanced, and online sales and brand building have been achieved by using e-commerce platform.

In addition, the research areas and enterprises are more active in 2015, most enterprises show that the local industry will maintain a steady development trend, that the industry will be in the "new normal" period in 2015. At the same time, some enterprises also show that the confidence of the brand construction will be more firm.

In this survey, home textile enterprises in Haimen and Tongzhou have shown some new characteristics and problems to be solved in building their own brands.

From the understanding and judgement of the home textile market at home and abroad over the years,

The new characteristics of the construction are mainly caused by the sustained impact of the slowdown in the economic environment at home and abroad. In the "new normal" period of China's economy, confidence in the cultivation and construction of home textile brands has not increased. Some entrepreneurs have been actively practicing their own skills in the face of the continuing downturn in macro demand.

The survey found that: the introduction of new technologies such as automatic hanging line, the remarkable enhancement of the capability of independent innovation of enterprises, the government's positive efforts to create a benign business environment, the increasing protection of intellectual property rights, the consideration of new brand models, the integration of resources, the creation of cross industry brand cultivation platforms, and the meticulous management of products and user needs under the "new normal", all of which will bring vitality to the steady development of Nantong's home textiles in the future.