Brand Electric Shock: Platform Business Opportunities

　　 Chanel Announcing the price adjustment strategy at the same time, it also hinted at the possibility of future touches, and the price reduction is making the best foreshadowing for its touches in China. Will luxury goods touches the interests of luxury electric providers?

Zhu Xiaoxuan, director of the Temple market brand marketing center, believes that those who earn money Price Bad buy on behalf of consumers and C2C mode of e-commerce platform may be affected. Sun Yafei said that professional platform based e-commerce providers may win the authorization and cooperation of luxury brands in the future.

There is also a founder of this market outlook. Jack Ma 。 It is reported that Ma has gone to negotiate with his prime minister and Minister of economy, in order to win overseas purchasing of luxuries, and move its products to Shangmei city at European prices. The team also revealed that it will cooperate with the Royal Mail and Australia Post in cross-border logistics.

Zhou Ting believes that entering the luxury market is bound to further affect the living environment of vertical electric providers.

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Recently, the brand of leather shoes and clothing has announced the 2014 annual report. Most of the listed companies have performed well, showing that the curtain of the resurgence of shoes and clothing industry has been unveiled.

In March 9th, the company announced its 2014 annual performance. The group gained an annual profit of 555 million yuan, an increase of 7.5% over the previous year, a turnover of 5.8% to 2 billion 433 million yuan, a gross margin of 42.6%, an operating profit margin of 2.7 percentage points to 28%, and a net profit margin of 0.3 percentage points to 22.8%.

In February, another clothing listed company also announced its annual results in 2014. Annual operating income of 1 billion 98 million 200 thousand yuan, an increase of 16.4% over the previous year, net profit of about 235 million 500 thousand yuan a year, an increase of 20.6% over the same period, earnings per share of 0.33 yuan.

In March 12th, the international financial report was released in 2014. Last year, the company's total revenue was 4 billion 777 million 600 thousand yuan, an increase of 10% over the same period last year; equity holders should account for profits (Chun Li) 478 million yuan, down 21.12% compared to the same period last year; gross margin increased by 11.4% to 1 billion 947 million yuan, and gross margin was 40.8%. Thanks to the continuous sponsorship of running events and the increase of research and innovation input in textile and footwear products, the footwear business revenue of the company was 3 billion 43 million yuan, an increase of 35.4% compared to 2013, accounting for 63.7% of the group's total revenue, 1 billion 280 million yuan gross profit and 42.1% gross profit margin.

Prior to this, the annual report of good performance has also been released. Last year, Wang Dongxing, chairman and executive director of China's footwear industry, said that the men's clothing industry had been expanding extensively in the past, focusing on brand wholesale and ignoring retail sales. Therefore, during the slowdown in retail consumption, it is easy to face the problem of overstock and closing stores. However, since 2012, channel reform has been staged in various brands of shoes and clothing. It is believed that the inventory clearance of the industry as a whole is coming to an end. The overall business environment of China's men's wear industry has improved.

By the end of December last year, the number of shops was 3079, and the number of LILANZ stores decreased by 397 to 2783 throughout the year, while the number of L2 stores increased by 21 to 296. It reflected that the company continued to support distributors in optimizing the store network. In terms of sales channels, the group adapted to the consumption pattern. In the second half of last year, 10 large stores were established in various shopping malls, and the sales were satisfactory.

Last year, it also optimized distribution channels, increased the number of distributors from 28 to 37, and closed down low profit retail outlets, from 7360 at the end of 2013 to 7110, so as to achieve normal inventory level at the retail end.

Data show that the inventory situation has improved. By the end of December last year, the stock balance of the company was 569 million yuan, an increase of 6% over the same period last year, and the turnover days of inventory decreased from 79 days in 2013 to 71 days. It is expected that the number of retail outlets will stabilize between 7100 and 7200 before the end of 2015, and the inventory situation will continue to improve.