Xiamen Shoes Are Expected To Return To Brazil Market

Reporter yesterday Xiamen The Municipal Commerce Bureau was informed that recently the Ministry of Commerce and the China Light Industry Chamber of Commerce convened the "Brazil Coordination Committee on the sunset review of China's footwear products". After the coordination meeting, the Xiamen Municipal Bureau of commerce immediately launched an early warning mechanism, issued a case warning to the relevant enterprises in Xiamen, and mobilized Xiamen's main footwear products export enterprises such as Jifa, Jiasheng, Jiayong Heng, Naka Nobutaka and de Shun Yi to take an active part in the prosecution, and strive to return to China's footwear products. Brazil Market.

In March 2010, Brazil launched anti-dumping duties on Chinese footwear products. The anti-dumping duty of 13.85 yuan on each pair of shoes resulted in a sharp reduction in the export of Chinese footwear products to Brazil from more than 200 million dollars before 2010 to about 50000000 US dollars in 2014, and the market share dropped from 70% to below 25%. Xiamen Footwear products Exports to Brazil also declined from US $28 million 140 thousand in 2008 to US $2 million 440 thousand in 2014.

The anti-dumping duty is usually collected for 5 years, and the sunset review after 5 years will decide whether to continue to levy anti-dumping duties. Recently, the Brazil side has decided to start the anti-dumping review review on imports of footwear products from China, which means that Chinese footwear exporters have the possibility of re entering the Brazil market.

According to the insiders, Brazil will host the Olympic Games in 2016, and the footwear market has a bright future. At present, our market share is very small. It will not damage Brazil's domestic industry, and China's experience in responding to anti-dumping is gradually enriched, and we are confident that we will win the battle.

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In March 18th, Chanel (Chanel) made a price tag in China, and the price of the whole product was reduced by 20%. Following Chanel, more front-line luxury brands also follow suit.

The Swiss high-end watch brand Philippe (Patek Philippe) also took part in the round of China's price cut; LVMH group also adjusted its watch brand TAG Heuer to about 8%-13%. The Beijing Commercial Daily reporter interviewed found that some of the series and models of the tiger were down by 40%. Versace (Versace) also said yesterday that it would review the global pricing strategy, and if adjusted, this autumn and Winter Series delivery will be implemented.

In a store in Patek Philippe, Beijing, the salesperson said that most of the watches had a decrease of about 20%, taking the 5098R-001 series of GONDOLO series as an example. The price was above 320 thousand yuan and the current price was only 263 thousand yuan, which was nearly 60 thousand yuan. Moreover, the new price in 2015 also took part in the price reduction. For example, the price of 5270R-001 before the table was more than 1 million 300 thousand yuan, the current price was 1 million 199 thousand yuan, and the price was more than 100 thousand yuan. However, the shop assistant said that most of the new products are priced at the market. "Many of the new watches are not available at the moment. They are just released by the Basel watch and clock show. They can only enter the store in June and July".

Reporters at the Beijing double security store learned that the price of some of the watches has been lowered. Take the 1887 series watches, which are usually popular, for example, one of them dropped from the previous 47 thousand and 800 yuan to the current 34 thousand and 850 yuan, a drop of nearly 30%.

In addition, Dior (Dior) also made a reduction in China's Miss Dior and Dior Soft two bags.

The price cut of luxury goods led by Chanel is causing a luxury consumption carnival. Shanghai, Beijing, Nanjing, Hangzhou and other Chanel counters have been rushes for panic buying. Sun Yafei, founder and CEO of Fifth Avenue, said that this is a sign of the return of luxury consumption, and that the market fever will soar in the short term and boost the confidence of the whole market.

Luxury goods were not discounted before, and they kept the honorable image by raising the price annually. The annual price increase is around 10%. Compared with the past high cold, today is a subversive move.

"The return of luxury brands to the public will definitely have an impact on its brand image." Zhou Ting, director of the luxury goods field and President of the Institute of wealth quality, said that discount is also a strategy adopted by some luxury brands for the market, such as the proliferation of counterfeit goods that plague the luxury brands. Price adjustment can stimulate sales of counters and strike counterfeit goods at the same time.

Zhou Ting judged that the future trend of luxury goods in China will be the normal trend of discount sales, and the attitude of high and cold is completely outdated. The research of the wealth Quality Institute shows that the price strategies of different luxury brands are mainly determined by their market positioning, and the price of some luxury brands may be more popular, and even from luxury brands to fashion brands.

As for the luxury image is broken, Miss Du, who is engaged in overseas purchasing, said that although the domestic price of Chanel has been cut, Europe has gained a lot. She also admitted that after the price adjustment, the purchasing cost will rise sharply, and there is no good price in foreign countries, which is also a "disguised price increase" for Europe.