Wenzhou Footwear Exports Slump

1~2 month, Wenzhou machinery and equipment imported 125 million yuan, up 1.34 times.

Among them, the import volume of shoemaking equipment was the largest, up 45.88%.

Imports of textile machinery and equipment also increased significantly over the same period last year.

Lucheng District Business Bureau responsible person said that after two years of "machine substitution", the quality of Wenzhou shoes has been improved rapidly, and the cost has not risen with the rise in labor costs, which has become an important reason for Wenzhou shoes regaining competitiveness.

"Last year, we invested a total of 18 million yuan for technical pformation."

Pan Jianzhong, general manager of giant group, revealed.

Last year, the company invested 3 times its technological pformation, and a lot of money was spent on the purchase of imported shoe making equipment. The level of shoe making mechanization has reached about 30%. Next, they will invest more in making the mechanization of shoemaking to achieve the level of mechanization in western shoe making enterprises.

In the production workshop of gigantic group, the reporter saw that a modern equipment was running, and the workers were operating on the computer program.

According to the workers, the effect of laser equipment is increased by 5 times.

According to statistics of giant group, three years ago, the company recruited 8000 workers every year. After the Spring Festival started, it was afraid that not enough workers could be recruited. This year, only 5000 people could be recruited.

"Use

There is no difference in the quality of the products that are cut and cut, and the styles of shoes are more complicated.

Pan Jianzhong said.

The fancy and perforation of the upper can be made by hand. Because of the different technical level of each worker, the quality of shoes with different batches will be different, and at the same time, some of them are complicated.

The style cannot be produced manually.

Pan Jianzhong disclosed that the company "

After that, more European and American customers came to order. This year, the company's order has been scheduled for October, and now the company has made preparations for next year's production.

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Chanel (Chanel) began to cut prices in China in March 18th, and the total product of the cabinet was reduced by more than 20%. Many styles were cheaper than thousands of yuan after the price reduction.

Following Chanel, more front-line luxury brands also follow suit.

The Swiss high-end watch brand Philippe (Patek Philippe) also took part in the round of China's price cut; LVMH group also adjusted its watch brand TAG Heuer to about 8%-13%.

The Beijing Commercial Daily reporter interviewed found that some of the series and models of the tiger were down by 40%.

Versace (Versace) also said yesterday that it would review the global pricing strategy, and if adjusted, this autumn and Winter Series delivery will be implemented.

In a store in Patek Philippe, Beijing, the salesperson said that most of the watches had a decrease of about 20%, taking the 5098R-001 series of GONDOLO series as an example. The price was above 320 thousand yuan and the current price was only 263 thousand yuan, which was nearly 60 thousand yuan.

Moreover, the new price in 2015 also took part in the price reduction. For example, the price of 5270R-001 before the table was more than 1 million 300 thousand yuan, the current price was 1 million 199 thousand yuan, and the price was more than 100 thousand yuan.

However, the shop assistant said that most of the new products are priced at the market. "Many of the new watches are not available at the moment. They are just released by the Basel watch and clock show. They can only enter the store in June and July".

Reporters at the Beijing double security store learned that the price of some of the watches has been lowered.

Take the 1887 series watches, which are usually popular, for example, one of them dropped from the previous 47 thousand and 800 yuan to the current 34 thousand and 850 yuan, a drop of nearly 30%.

In addition, Dior (Dior) also made a reduction in China's Miss Dior and Dior Soft two bags.

The price cut of luxury goods led by Chanel is causing a luxury consumption carnival.

Shanghai, Beijing, Nanjing, Hangzhou and other Chanel counters have been rushes for panic buying.

Sun Yafei, founder and CEO of Fifth Avenue, said that this is a sign of the return of luxury consumption, and that the market fever will soar in the short term and boost the confidence of the whole market.

Luxury goods were not discounted before, and they kept the honorable image by raising the price annually.

The annual price increase is around 10%.

Compared with the past high cold, today is a subversive move.

"The return of luxury brands to the public will definitely have an impact on its brand image."

Zhou Ting, director of the luxury goods field and President of the Institute of wealth quality, said that discount is also a strategy adopted by some luxury brands for the market, such as the proliferation of counterfeit goods that plague the luxury brands. Price adjustment can stimulate sales of counters and strike counterfeit goods at the same time.

Zhou Ting judged that the future trend of luxury goods in China will be the normal trend of discount sales, and the attitude of high and cold is completely outdated.

The research of the wealth Quality Institute shows that the price strategies of different luxury brands are mainly determined by their market positioning, and the price of some luxury brands may be more popular, and even from luxury brands to fashion brands.

As for the luxury image is broken, Miss Du, who is engaged in overseas purchasing, said that although the domestic price of Chanel has been cut, Europe has gained a lot.

She also admitted that after the price adjustment, the purchasing cost will rise sharply, and there is no good price in foreign countries, which is also a "disguised price increase" for Europe.