Regional Department Store Growth Led The Whole Industry.

In the view of Chu Xiuqi, President of the Chinese general merchandise business association, the superior commercial location, the centralized scale of the area, the convenient environment for distribution and distribution, the lower operating cost and the supplier support, the regional department store not only strengthened the regional competitiveness, but also appeared the regional monopoly position.

This year, listed department stores generally lowered their revenue expectations. However, regional department stores such as Ginza and Chongqing department stores are expecting a higher growth rate. Their business revenue is expected to increase by 9.7% and 8% respectively. The development strategy will mainly focus on accelerating the market intensity and cross regional development. But the report thinks that chain store expansion of department stores is more difficult. Data show that in 2012, the number of new stores opened by 100 enterprises reached the lowest level in ten years, while the lowest level in 8% years was 26%, 17%, 24% and 19% in 2006-2009 years.

The report predicts that this year will also be a year of parallel development of department stores. In a slowing economic environment, department stores should pay more attention to emerging markets, explore O2O transformation, focus on brand building and change. Pool mode 。 In fact, Wangfujing department store, Yintai department store, Tianhong mall, Guang Bai and other mass department stores have been accelerating the net. For department stores, the first batch of net touches of self built online shopping centers, Yao Jingyuan, a member of the State Council's counselor's office and Yuan Zong economist of the National Bureau of statistics, said that the main reason for the department store's bad electricity business is the lack of its own brand, which is difficult to have advantages in the background of homogenization.

Department stores have also realized that the problem is starting to get involved. Brand research and development 。 At the end of last year, Wangfujing's own brand firstwert men's shirt store was unveiled at Beijing department store and Shuang an shopping mall. New world department store also launched its own brand "LOL" last year. New world department store said it will accelerate the pace of development and plan to add more than 20 stores to LOL in fiscal year 2015.

But at present, most department stores It does not yet have the ability to transform itself from the joint venture mode, but self employment has become the consensus of more and more enterprises. The report points out that in the three or four tier cities, if the enterprises fully understand the shopping habits of consumer groups, and ensure the accuracy of the products, the proprietary mode will become an irreplaceable advantage in the development of department stores.

Chu Xiuqi believes that under the current situation, the merchandising and operation management of department stores is more and more difficult, and the commodities sold by commodities or brands are prone to backlog, which affects the capital turnover of enterprises. Due to the over reliance on manufacturers and brands, the department stores will lack modern wholesale support. Chu Xiuqi suggested that department stores should set up a centralized production center independently, and carry out "field chain" operation, forming a "binding" development with brand producers or brand wholesale agents, and joining the manufacturing industry.

The general manager of the Beijing Hua Tang shopping center, Guo Mei, has previously indicated that in the past transactions, the company's production, logistics and sales share the whole system, that is, the manufacturer sends the goods to the suppliers, and the suppliers turn to the stores for sale. This year, Hua Tang will change this pattern. Manufacturers, suppliers and shopping malls will jointly develop products and create a market to shake off the homogenization constraints.