The Main Standard Of Brand Distribution Is To Break Through The Battle Of Department Stores.

< p > for consumers, shopping is a personal activity, where to go, but for shopping malls, this is a very energy consuming mental work.

According to the criteria of brand classification, what kind of comprehensive consumption facilities are set up, and what kind of brands to put out olive branches, the managers of shopping malls are making painstaking efforts every year, so that customers can get more suitable choices.

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< p > after a period of adjustment, the name of "floor dress" and "ladies dress" in the mall are becoming less and less. Instead, they are vague words such as "fashion", "quality", "light" and "fashion".

In addition to some community type shopping malls which are still being used in the past, more department stores in < a href= "http://www.91se91.com/news/index_c.asp" > business circle < /a > have "invented" more personalized floor names.

In fact, making such adjustments is not just for refreshing people, but has potential rules.

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< p > < strong > price division more simple and more targeted < /strong > < /p >

< p > nowadays, < a href= "http://www.91se91.com/news/index_c.asp" > price < /a > has become the main criterion for defining the brand distribution in some shopping malls.

Some people think that this should be the standard already applied to the shopping mall, but it is not.

Take some traditional department stores as an example, the layout of the floor brands is mostly classified by age. Ladies' clothes are often aimed at people aged 30~50, while young girls are targeting 16~30 year olds.

Such a definition brings disharmony.

For example, the price of the Golden Horn and silver side brand in the ladies' floor is up to 3000 yuan per piece, and next to it is a discount promotion area of a popular brand. The unit price may only be more than 100 yuan.

No one would think that these two types of goods correspond to the same type of customers, but such layout has existed for years, or even longer.

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< p > If a customer with strong consumption power is only shopping on this floor, the existence of some low price brands will greatly reduce her buying probability, while ordinary customers will be far away from each garment worth more than 3000 yuan, and these high priced shops are useless for them.

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< p > > therefore, after adjustment, the a href= "http://www.91se91.com/news/index_c.asp" > brand layout > /a > is more targeted, although the floor name will not directly reflect the price, but customers will find that the price range of "quality women's clothing" often varies from 2000~5000 yuan; "fashion dress" price is 800~2000 yuan, while the price of "fashionable dress" is between 200~800 yuan.

Ancillary facilities are also different. "Quality women's wear" is amber and table counters, while "fashion women's wear" may be a "full of dessert" shop.

Customers of different consumption abilities enter different floors and take their own needs and enjoy themselves.

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< p > < strong > brand planning to create a "pilgrimage" < /strong > < /p > in the minds of consumers.

< p > when it comes to changes in shopping malls in the past two years, we have to choose the brand.

Whether it is a shopping mall decorated with large fanfare, or a slowly changing shopping mall, the brand's re selection has become the highlight of their work.

The era of "you have I have everyone, Hello, I am good everyone" is gone forever. From adapting to the needs of customers, guiding customers' consumption, and then becoming a synonym for a certain commodity and some style in customers' mind, such as the golden trend of cabbage, the young trend of joy City, the designer brand of old Buddha, department stores are striving to become the shopping preference of specific customer groups.

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On the way to P, customers will find that there are many brand names that they are not familiar with in the shopping mall. This is a slow change process, but every introduction of such a brand is an adventure for the shopping mall.

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The Han Guang Department Store in Xidan business district, after its renaming, has made a bold attempt in brand selection, as promised by P.

The 6 layer is located in the "men's leisure Cowboy" series, bringing together many young players in the leisure cowboy field and fashion brands.

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< p > the whole floor has different decoration styles, but the young and uninhibited breath is coming.

Even on holidays, such as Friday morning, traffic is considerable.

According to the reporter's observation, the average age of customers walking on the 6 level is between 16~28 years old, and there are few customers over 40 years old. These consumers tend to dress up for fashion and wear fashionable clothes, such as "weird" in Xidan streets.

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< p > such brand choice has created the unique position of shopping malls in the minds of consumers. It is the direction of efforts of many shopping malls.

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