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Textile Industry Ends With Low Cost Driving Mode

2014/3/25 8:29:00 16

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February 23, 2014, in the "China spinning round table forum", Gao Yong, vice president of the "a target=" _blank "href=" http://www.91se91.com/ "textile" /a "Industrial Federation (hereinafter referred to as China Textile Union), said in the report that in 2013, the entire textile industry GDP grew by 8.3% over the same period, the main business income was about 6380000000000 yuan, an increase of 11% over 2012, and the industry profit 360 billion 500 million yuan, an increase of 17% over the same period last year. Looking at these data, the situation seems to be very good. 
 however, this is just a representation. Many industry insiders say that China's textile industry has entered a sustained low growth stage. 
 the number of "fighting" is less than /strong > /p >
 Gao Yong introduced that the industry association and the National Bureau of statistics had many data "fighting". Taking the cotton spinning industry, the largest proportion of textile industry as an example, the data released by the National Bureau of statistics showed that there was a 7.2% increase in 2013 compared with the previous year. However, the data calculated by the China Cotton Textile Industry Association (hereinafter referred to as the Sino Cotton Association) is 0.5% negative growth. The same is true of the output of cloth. The data released by the National Bureau of statistics show that in 2013, there was an increase of 4.6% over the previous year, while the result of the cotton trade association increased by only about 1%. 
 in the research of industry associations, the feelings of enterprises are generally not good. Some bosses even said that the situation in 2013 was even more difficult than in 2009. In 2009, due to the contraction of European and American markets and the tightening of domestic loans, the textile industry started a "collapse tide" which spread from small and medium-sized enterprises to large enterprises, and was called "the most difficult textile year in history". 
Since the Spring Festival in 2014, the China Cotton Association has been conducting research in the main distribution areas of cotton spinning industry in Jiangsu, Shandong and Henan. Although there are differences in specific situations, poor sales and low storage quality are the common problems faced by the industry. In order to retain employees, some enterprises continue to start production under the condition of loss. Many small businesses in Wuxi, Jiangsu and Changzhou have difficulty in running business, and even more than 40 days' holiday. The number of small businesses closed has increased over the previous year. 
 cotton textile industry is only a microcosm of the entire textile industry. Gao Yong introduced that in the downstream of the industrial chain, the annual output of "a target=" _blank "href=" http://www.91se91.com/ "> clothing" /a "industry increased by only 1.25%, and has reached zero growth. This is the lowest growth rate over the years. 
 Gao Yong said: "in the period of planned economy, the growth of industrial GDP must be much higher than the growth of GDP in the whole country. Only in this way can the growth of GDP in the whole country be promoted. Now, although the third industry is developing rapidly, the growth rate of GDP in the whole country is 7.7%, and the growth of industrial GDP is generally more than 9.3%, which is only enough to support, but now textile is only 8.3%, this growth rate can no longer complete the mission entrusted by the state to the textile industry." 
 textile industry "three carriages" two driving fatigue 
 in the "three carriages" of investment, export and consumption, two of the textile industry failed to run last year. 
 Gao Yong introduced that in 2013, the national investment increased by 19.7%, and the textile industry increased by 17%. In the past, industry investment was always far higher than the national investment growth, generally more than 30%, the highest and even reached 42%. Gao Yong admitted that 17% of investment growth was compared with the period of high growth, which made the industry feel "very bad". 
Less than P, however, the real transcript of the textile industry last year is not in a mess. Zhang Yansheng, Secretary General of the academic committee of the national development and Reform Commission, said: "in the same policy environment and external demand environment as other manufacturing industries, the export growth rate of textiles, clothing, < a target=" _blank "href=" http://www.91se91.com/ "> shoes < /a > in 2013 is 11.5%, significantly higher than the export growth rate of mechanical and electrical products and the export growth rate of high-tech products. 
 Gao Yong also thinks this is a bright spot: "remove" a target= "_blank" href= "http://www.91se91.com/" > shoes and hats < /a >, the total export volume of textile and clothing is 292 billion US dollars, an increase of 11.24%, far higher than the 7.9% growth rate of the whole country. Because the export growth of the previous year (2012) was only 3.32%, the second lowest point in thirty years. " 
 however, when formulating the development plan of the textile industry "12th Five-Year", China Textile Federation has predicted that the export growth rate will slow down, hoping to make up for the decline in exports with domestic demand. However, the growth of domestic demand for textiles was not satisfactory. In 2013, the total retail sales of social consumer goods increased by 13.1%, while that of textiles was only 11.7%, far below the expected 15%. 
 "buy a cotton ironing shirt in Hongkong, China, 400 Hong Kong dollars, 320 yuan. But it costs almost 1000 yuan to buy them in Beijing shopping malls. Yao Jingyuan, the former chief economist of the National Bureau of statistics, believes that the high price has become a factor affecting the rise of domestic demand for textiles. "Chinese people are not spending money without spending power, but they are going abroad to spend." He said. 
 many consumers also feel that Chinese clothing that once used cheap and quick response as a killer to beat the world's invincible hands is no longer cheap. Entering the shopping mall, the price of an unattractive coat is two thousand or three thousand yuan. It is a common thing. The price tag is even more prohibitive if the raw material is slightly higher, plus a little sense of design and brand. 
 the price of terminal products is high, which is the result of all kinds of cost pressures. The cotton purchase and storage policy has resulted in continuous high domestic and foreign high cotton price difference, which has raised the cost of raw materials. A large number of new labor force from the manufacturing industry to the service industry has forced the enterprises to raise their salaries. 
 urgent need for new mode 
 "over the past 35 years, the mode of low-cost driving and simple imitation has ended. Chinese textile is not cheap, nor is it young." Zhang Yansheng reminded that textile is turning to a high cost growth mode, and we must explore the way to gain competitive advantage under this mode. 
 Zhang Yansheng said that the textile industry began to smash the ingots (reorganization) in the 90s of last century, and smashed a new field with private enterprises as its main part. It also smashed a new breakthrough in key links such as fabric, printing and dyeing. Until now, these are really coming to an end. The next step is to turn to the new mode of high quality, small batch, customization, electricity supplier and so on, and learn to use wireless Internet to create new competitive advantages. 
 for the "new mode", the industry has explored. From the birth of the e-commerce platform, home textiles, clothing, < a target= "_blank" href= "http://www.91se91.com/" > dress < /a > has been a new force in Internet transactions. Gao Yong estimated that the number of online retail sales could exceed 500 billion yuan last year. In 2013, 23 trillion and 400 billion of the total retail sales of consumer goods accounted for 11% of the total retail sales of textiles and clothing, accounting for 2 trillion and 500 billion ~2.6 trillion yuan. If online sales amounted to 500 billion yuan, 20% of the textile and garment industry end products were traded on the Internet platform. 
 in addition, build brand, increase investment in research, and save energy and reduce emissions in the whole industry. The textile industry is also trying hard to get rid of the difficulties. 
 Yao Jingyuan believes that in the new round of reform, the textile industry can cope with it. "Playing the decisive role of market allocation of resources" is just another development period of the textile industry: "those industries which rely on administrative monopoly and rely on special resources will face severe challenges. Textile is originally from the market, and the environment will only be further optimized." 
 to the present situation, Gao Yong analyzed that in the total retail sales of consumer goods in the whole society of 23 trillion and 400 billion yuan last year, the urban population consumed 20 trillion yuan, the rural population only consumed more than 3 billion, while the rural population accounted for more than 40% of the total population. For the consumer goods such as clothing, < a href= "http:// www.91se91.com/news/index_c.asp" > Home Textiles "/a", the domestic demand would not come up without raising the level of rural consumption. He believes that with the acceleration of the urbanization process highlighted by the Central Committee and the improvement of people's living standards, the domestic demand in the future can be sustained.