Shoe Factories Move To New Markets In Southeast Asia

It is understood that even if the recent devaluation of RMB is favorable for export, it will still be unable to retain the pace of Taiwan and Hong Kong shoe industry relocation.

A number of shoe business executives said that since the exchange rate system reform in 2005, the appreciation rate of RMB has exceeded 20%. Although the recent devaluation of the RMB has been beneficial to reducing export costs, due to the excessive appreciation of the previous years, the callback has been limited to the footwear industry. The cost of the footwear industry in mainland China has basically been exhausted.

The biggest obstacle to development is the increasing number of overseas buyers demanding the relocation of factories to Southeast Asia.

The reporter learned that since this year, many foreign shoe factories in the Pearl River Delta have reduced or even closed the original shoe factories.

"A pair of leather shoes.

It takes us $20 to place an order and only 18 US dollars in Vietnam. The customer will definitely ask for an order placed in Vietnam.

Southeast Asian countries have advantages in labor costs, tariffs, and even some manufactured in Southeast Asia.

The price in the wholesale market in Guangzhou is lower than that in the PRD factory.

An unnamed shoe manufacturer official said.

Wu Zhenchang said that the cost of labor in the PRD was only 50~100 dollars higher than that in Vietnam and Indonesia. However, since the implementation of the new labor law in 2008, the cost gap has gradually widened.

It is estimated that by the end of 2015, about half of Taiwanese shoe manufacturers in mainland China will shift their factories from mainland to Southeast Asia.

"Shoe industry always puts manufacturing link in low cost place, often not be with main consumer market" coexistence room ".

Because of the rapid loss of cost advantage, even China's potentially large domestic market can not change the trend of shoemaking industry relocation. "

Wu Zhenchang said.

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It is understood that Tongxiang St. Lee Footwear Co., Ltd. set up a professional electricity supplier team last year, ready to "expand territory" in the field of electricity supplier.

In November 2014, the two brands of Santa Lee, "Cartier" and "Jasmine", were settled on the "vip.com" of the electronic business platform.

From last November to this year's Spring Festival, the total sales volume of two brands reached 10 million yuan in the past 4 months.

In the past years, the annual sales volume of Santa Li in the field of electricity business is only nearly 2 million yuan.

In Shimen shoe enterprises, Santa Li has always been a leading enterprise. Quality and reputation have always been praised in the industry.

"Last year's performance is very impressive, but it is somewhat insignificant compared with competitors in the same industry."

Qian Fei said that San Dali is facing the national market of "master like cloud". Compared with the first tier cities, Tongxiang's electricity supplier atmosphere is not enough; compared with the first tier brands, the accumulation of San Dali brand is not enough, and the style of the products is also not in line with the "new" of Chengdu in Guangzhou, even at the disadvantage of team and professional talents.

However, even if it is difficult, Qian Fei has confidence in playing a "blue ocean" for Santa Lee.

"This year is the first full year of our team. We have strong plasticity and can adjust the marketing strategy to the market at any time."

He said that for Santa Li, this year's more important thing is to build the business enterprise structure.

In fact, like Santa Li, "electric shock", though early, has yet to expand the business of electric business in Shimen.

However, since last year, Shimen shoe enterprises have set up a professional team, settled in the electronic business platform, and hit the "fingertip consumption".

This year, Tongxiang has ushered in such a rare opportunity as "one industry, one network". The influence of the world Internet Conference permanently settled in Wuzhen continues to expand. How can Shimen women's shoes develop on the occasion?

Reporters learned that, in addition to their own "fast", the government, industry associations also work together to serve.

According to Lvliang, deputy mayor of Shimen Town, Shimen will create an e-commerce gathering area in the lambs business center this year.

The gathering area mainly focuses on e-business enterprises engaged in footwear related fields, providing them with rent free platforms, sharing resources, reducing logistics costs, and providing personnel training.

Through these service measures, the traditional women's shoes manufacturers can integrate into the electricity supplier's atmosphere as soon as possible.

Zhong Hongxing, President of Tongxiang footwear industry association, also said that this year, the association will provide enterprises with more opportunities to communicate and learn outside the country, so that entrepreneurs can harvest more new ideas and move out of a development path belonging to Shimen shoe enterprises.