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    Henan Garment Industry Enters Accelerated Upgrading Mode

    2015/3/26 20:21:00 26

    Brand Women'S ClothingClothing MarketClothing Trade

    In fact, just 10 nights before the opening of the Southern China City, some businessmen were waiting at the scene, hoping to know the information of the berth in advance.

    At about 7 o'clock on the opening day, many merchants could not wait to queue up in Zhengzhou Southern China City Merchants Plaza, waiting for admission.

    The opening ceremony began at 9, and more than 2000 merchants from the railway station were waiting for the arrival of the Yaohao in the customer rest area.

    "This, this...".

    The sound of the shop was heard in less than an hour, and the selling control board was already red.

    Opening site, operation

    Brand women's clothing

    Ms. Wang, a businessman, said that she had rents on the shops next to the railway station. Rent pressure and online shopping boom had great impact on business.

    The shops in Hua Nan City not only have regular property rights certificates, but also have perfect e-commerce and warehousing logistics support, and can also help merchants to promote publicity, allowing Ms. Wang to successfully pform into a "entity shop + electricity supplier" operator, which is impossible for other markets.

    "We are looking at the future of Southern China City, so today we are going to buy a shop with many of our colleagues in Southern China city. We will discuss the possibility of buying a shop in a single area, and then we can pfer goods to each other. We will do business with Southern China city as an extension."

    Ms. Wang said.

    Combining soft and hard efforts to build nests, and strive to build a first-class platform

    According to the understanding, Southern China city of Zhengzhou is the key construction project of Henan province for three years. It is the main undertaking place designated by the government, with a total building area of more than 12 million square meters.

    Among them, Southern China City

    Clothing market

    It is the main form of the wholesale market in Southern China. The first phase of the entire clothing trade market includes 4#, 6#, 8# and 9# four trading Square shops. Not only are there enough parking spaces in every trading square, but there are also tens of thousands of square meters in the 4# and 6# trading market.

    In order to facilitate clothing merchants' demand for import and export,

    Clothing trade

    The plaza's cargo import and export passageways have been widened.

    Moreover, the clothing market is very compatible with the standards of modern clothing management from the aspects of architectural appearance and interior planning, and has an unparalleled advantage in warehousing and logistics matching.

    At present, Zhengzhou Southern China city has introduced more than 90% of the province's clothing pport line Tengda logistics company, perfect warehousing and convenient logistics conditions are the outstanding advantages of Southern China city.

    In addition to hardware facilities, the city of Southern China, Zhengzhou, has moved the clothing businesses more closely, because of its software support for e-commerce services.

    In the current strong impact of Tmall, Taobao and other network platforms, the business of solid clothing merchants has been greatly affected. In order to help traditional clothing merchants keep up with the pace of Internet pformation, Southern China's e-commerce industry park and Southern China city network and other platforms are committed to helping merchants to "touch the net", and even the city's warehousing, logistics and other ancillary services are also designed based on the information platform of the electricity supplier, which is the advanced consciousness that other markets can not have at present.

    According to Wen Guohui, general manager of South China City, the number of member merchants has reached more than 27000 since the start of investment in Southern China in 2012, and nearly 20 have been established in the chamber of Commerce and associations.

    Among them, nearly 6000 members of the clothing market, Henan garment industry association also first signed in November 20, 2014 to enter the South China City clothing market, and Southern China city to carry out strategic cooperation, and strive to build the first Chinese women's pants street, there are already many well-known brands first settled.

    The pportation network is more perfect and the market prosperity is already in sight.

    As early as last August, the first phase of the Southern China market was successfully tested.

    Through the establishment of the market management committee and frequent organization of large-scale operation and promotion activities, Zhengzhou Southern China city has brought buyers and consumers from all over the country for the opening business.

    Gradually mature markets and improved e-commerce, warehousing and logistics, public pport matching, life and business matching, making Zhengzhou Southern China city more prosperous.

    In addition, Zhengzhounan Railway Station, one of the zhengwan railway stations, happens to be the terminus of the Zhengzhou Metro Line 2 South extension line. It is also a necessary site leading to the air port area.

    The Metro Line 2 South extension line, which runs through the Southern China City Project in Zhengzhou, has 3 sites in the Zhengzhou Southern China City Project park. In the future, Zhengzhou Southern China city can be directly connected with Zheng Wangaotie through the subway, so as to realize seamless connection between aviation, high-speed rail and subway, and provide the most convenient pportation experience for the Zhengzhou citizens.

    At the same time, the long-distance bus station and Zhengzhou urban light rail are also about to start construction. Compared with the long time traffic jam around the railway station, the high parking fees and the limit of freight cars, the traffic advantages of Southern China city in Zhengzhou can be seen.

    Therefore, more and more people in Zhengzhou have focused their attention on Southern China City, Zhengzhou.

    Recently, according to the Shanghai railway construction plan, the Zhenghe high speed railway, which ends at Zhengzhounan Railway Station, will be fully started in the year. It is expected to be completed in 2018. It will only take two hours from Zhengzhou to Hefei in the future, and only 4 hours to Hangzhou.

    Most importantly, the terminus of Zhenghe high-speed rail is located at Zhengzhounan Railway Station, and only 3 subway stations are separated from Southern China city in Zhengzhou. Hangzhou is an international tourist city, which coincides with the 2 phase of Southern China's tourism function.

    This good news has added a lot of momentum to the rapid development of Southern China.

    The garment industry is upgrading rapidly, and the prospect of Hua Nan City is unlimited.

    Starting from the 80s of last century, in just a few decades, Zhengzhou's clothing market has experienced the five generation of "stall" - "greenhouse" - "bird cage" - "traditional market + online trading" - "comprehensive service platform".

    With the relocation of the wholesale market, the new professional market can not only satisfy the business mode of many types of pactions, such as shop type operation, warehousing operation, but also realize the corporatization operation, and so on, which is called the sixth generation of the wholesale market.

    As the representative of the 6 era of Zhengzhou's clothing market, Southern China's clothing market has renewed its vitality in the wave of market migration.

    Industry analysts pointed out that in recent years, the garment industry in Henan has developed rapidly.

    However, compared with the developed areas of clothing, there are still many problems in the development of Henan.

    Last year, for example, the annual output value of clothing in Henan exceeded 100 billion yuan, creating a new high. Even so, compared with Fujian, Guangzhou, Zhejiang and other regions, the output value of trillion yuan is still far away.

    It can be said that Henan still has a long way to go in clothing design and brand building, which is the biggest gap between Henan and the developed areas of clothing.

    Nowadays, under the environment of market relocation, the emergence of Southern China has brought more opportunities and possibilities to the pformation and upgrading of Henan's garment industry.

    Located in the superior location of the South Gate of Zhengzhou, there are aviation port areas, Zheng Xin Expressway and Beltway high speed. In the future, Zheng Wan railway and Zhengzhou light rail also pass through the market periphery. Only from the geographical location, we can foresee the development potential of Southern China city in the future.

    At present, the city of Southern China, Zhengzhou, is the first open market in all the places to undertake, so that the elite of the clothing industry can enjoy the market first when they come in.

    On this mature platform, the majority of garment industry businesses can not only create their own business peak, but also boost Henan's garment industry to achieve leapfrog development.

    In the future, the clothing format of Southern China city will gather popularity and further boost Hua Nan City to enhance its brand image and expand its brand appeal.

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