Shimen Shoe Enterprises Strive To Make A Good Start In E-Commerce.

Statistics shoes inventory, contact logistics channels... Yesterday morning, the director of e-commerce Department of Tongxiang San Dan Li Shoes Co., Ltd., Qian Fei, was very busy. He told reporters that more than 20 people in the whole team are making reserving work for the first sale schedule of the e-commerce platform vip.com.

3 in the middle ten days of the month, it is the first sale schedule of the two brands of "Cartier" and "Jasmine" under the electronic commerce platform. These days, Qian Fei is doing some related inventory data statistics, and on the one hand supervises the production of new shoe products on factory production lines. "In the first stage, we want to increase the style and color of" cadille "brand on the electronic business platform to 300. Qian Fei said that in order to win the first battle of the new year and win a good start, the employees of the Ministry of electricity and electricity have entered the mode of "5+2" and "white plus black" since they started in March 2nd.

It is understood that Tongxiang St. Lee Footwear Co., Ltd. set up a professional electricity supplier team last year, ready to "expand territory" in the field of electricity supplier. In November 2014, the two brands of Santa Lee, "Cartier" and "Jasmine", were settled on the "vip.com" of the electronic business platform. From last November to this year's Spring Festival, the total sales volume of two brands reached 10 million yuan in the past 4 months. In the past years, the annual sales volume of Santa Li in the field of electricity business is only nearly 2 million yuan.

Among shoe manufacturers in Shimen, Santa Lee Always a leading enterprise, quality and reputation have always been praised in the industry. "Last year's performance is very impressive, but it is somewhat insignificant compared with competitors in the same industry." Qian Fei said that San Dali is facing the national market of "master like cloud". Compared with the first tier cities, Tongxiang's electricity supplier atmosphere is not enough; compared with the first tier brands, the accumulation of San Dali brand is not enough, and the style of the products is also not in line with the "new" of Chengdu in Guangzhou. team And professionals are at a disadvantage. However, even if it is difficult, Qian Fei has confidence in playing a "blue ocean" for Santa Lee. "This year is the first full year of our team. We have strong plasticity and can adjust to the market at any time. marketing strategy " He said that for Santa Li, this year's more important thing is to build the business enterprise structure.

In fact, like Santa Li, "electric shock", though early, has yet to expand the business of electric business in Shimen. However, since last year, Shimen shoe enterprises have set up a professional team, settled in the electronic business platform, and hit the "fingertip consumption". This year, Tongxiang has ushered in such a rare opportunity as "one industry, one network". The influence of the world Internet Conference permanently settled in Wuzhen continues to expand. How can Shimen women's shoes develop on the occasion?

Reporters learned that, in addition to their own "fast", the government, industry associations also work together to serve. According to Lvliang, deputy mayor of Shimen Town, Shimen will create an e-commerce gathering area in the lambs business center this year. The gathering area mainly focuses on e-business enterprises engaged in footwear related fields, providing them with rent free platforms, sharing resources, reducing logistics costs, and providing personnel training. Through these service measures, the traditional women's shoes manufacturers can integrate into the electricity supplier's atmosphere as soon as possible. Zhong Hongxing, President of Tongxiang footwear industry association, also said that this year, the association will provide enterprises with more opportunities to communicate and learn outside the country, so that entrepreneurs can harvest more new ideas and move out of a development path belonging to Shimen shoe enterprises.