Seven Points Need To Be Paid Attention To When Clothing Stores Want To Succeed.
Many experiences show that success is achieved.
Fashion Alliance
Businessmen should have commendable conditions before they can reach the head office of chain stores.
Clothing management
The idea will hit the nail on the ground and create the future together.
1. love to do business
Most of the franchisees have the support and assistance of the chain headquarters before the opening, so that the franchisees can successfully get started at the beginning of their stores.
But having the driving force is a must for shopkeepers, that is, having a heart of love for chain businesses.
This kind of enthusiasm can be naturally revealed from the attitude, so that the shop can create a vibrant atmosphere, and customers will also automatically come home because of this affinity.
2., we must not be tired of "busy" and take the lead in work.
Unless a chain store is located in the office area, the weekend holiday usually will be more busy, because there will be more customers for shopping out of holiday, so the franchisee should make preparations in advance.
Because of the different habits and habits of the shopkeeper, many people can not adapt themselves to the requirements of holiday work. They will produce boredom. This kind of bad atmosphere will infect customers and their business is not good. Conversely, if a shopkeeper can not be annoyed by his "busy" and greet guests in a grateful manner, business will naturally flourish.
3. follow the chain Fashion Alliance System operation
Once the chain stores are on the track, most of the franchiser will have strong independence. At this time, they will be full of ambition and neglect the merit of the chain headquarters.
Many shopkeepers believed that the success of the store accounted for 90 of their efforts.
In fact, in terms of the nature of success, headquarters efforts accounted for 75 and franchised stores accounted for only 25.
Because the nature of the success of chain stores should be attributed to the accumulated experience of the chain company and the credit that has been built up in the minds of consumers. This is goodwill intangible assets and is difficult to measure with value.
The franchisee should understand that the chain business is the common cause between headquarters and shopkeepers. Do not easily change the way of operation of the chain system. Otherwise, the chain corporation with a changed quality will inevitably lead to the eventual failure of the franchisee.
4. regard employees as good partners.
The franchisee mainly adjusts the mentality of the boss, humbly treats others, regards the employees in the shop as partners in the cause, so that the employees are willing to devote themselves to work and enjoy it.
Only in this way can we maintain the normal operation of the shops.
5. practical operation manual
At any time to find out the malpractice to improve the general store owners have a common disease, in the start of the start of the store one or two years, will strive to comply with the management manual of the headquarters, but a long time, business gradually into the right track, will show the lazy, loose mood.
In order to prevent this negative situation from continuing to deteriorate, wise shopkeepers should review the daily manuals delivered by the three provincial headquarters to see if they are actually complied with. On the other hand, they should modify their drawbacks from the experience of their work and make suggestions for improvement to the head office.
6. joining the shop owner must have a strong sense of operator.
Although joined the chain enterprises, the headquarters will faithfully teach the franchisee business methods and secrets, so that the franchisees reduce the risk of independent exploration and failure, but because of the complex composition of the franchisee, each person's dependence is different.
In order to break through the psychological bottleneck, franchisees should have a preliminary understanding at the beginning. They are not only the investors of chain enterprises, but also the franchisees.
With this understanding, joining the shop owner's command will be more correct.
7. strong leadership.
The strong leadership and management ability of the operators is the biggest force to guide the operation of the enterprises.
No matter whether the operation of chain stores is smooth, any unexpected events are unpredictable. Facing the handling of these events is the best time to test the leadership of the store owners.
As long as the owner of the shop has a habit of smiling, the members of the store will be laughed at if they are infected. If the shopkeeper is courteous and thoughtful, the shop assistants will be friendly as well. The reason is that every move of the shopkeeper is like a textbook.
Smart shopkeepers can achieve unexpected results if they are able to observe and master the instructions properly.
From the above conditions, we can see that the franchise business is essentially a "human nature cause".
Whether the franchisee can succeed or not, the operation of the chain headquarters system is very important, but for individual franchisees, it is essentially related to the performance of the franchisee's personality and even the harmony with the family life.
For example, in the United States, some chain businesses expressly stipulate: "the life of the couple must be satisfactory".
The key reason why many franchisees do not operate well is that the couple's life is not satisfactory.
In Japan, convenience stores usually require couples to work together.
Obviously, chain enterprises are the best portrayal of human nature.
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