Shopkeepers Consider The Layout And Design Of Clothing Stores From Four Aspects.

The channel design of stores should consider the convenience of consumers to walk, browse, and purchase commodities, and at the same time, we should consider creating conditions for consumers to transmit information and interact with each other.

There are three types of people who enter the store: consumers who have definite Purchase Motives, customers who have no definite motivation to purchase, and customers who have no motivation to purchase. Customers who have no explicit motivation to purchase have no specific purchase plans before entering the store, while those who have no motivation to purchase do not intend to buy any products at all. After visiting or browsing the shops, they see that many people are buying some kind of commodity, or they see some commodity that they already want to buy and haven't met at any time, or see some special feelings, or see a new product related to their knowledge and experience, thus creating demand desire and purchase motivation. The desire to buy these two types of customers is Retail enterprises One of the important contents of marketing management is the desire and motivation to a large extent that consumers come and go in and out of stores.

It is the core of the management of retail business to focus on consumers and serve consumers. Therefore, the retailer's store design should study the psychological characteristics of consumers and fit in with them, so as to provide consumers with the most suitable environmental conditions and the most convenient service facilities, so that consumers are willing to go to shops and visit shopping items comfortably and conveniently. To achieve this requirement, we must study the relationship between store store design and consumer psychology. Through the study of store store design and consumer psychology, mastering its rules, making the store store design adapt to the psychological characteristics of consumers, thereby expanding the sales volume of goods, not only meeting the needs of consumers, but also achieving better economic benefits for enterprises.

Retail store design is closely related to consumer psychology. People's psychological phenomena are varied, but they can be divided into two categories: psychological process, cognition, emotion and will, personality psychology, psychological inclination of personality and psychological characteristics of personality. Every person's psychological activities at any time are the psychological activities of these two kinds of psychological phenomena, which are integrated into a whole. These are the results of the interaction and interaction of these two psychological phenomena. Therefore, before designing retail stores, we must understand and master the psychological activities that affect consumers' purchasing behavior, understand and grasp the characteristics of consumer psychology, and adapt them to the best design results.

The retail store design mainly includes sales site layout and design, channel design, (artificial) daylighting design, merchandise display design and scenic spot design.

The layout and design of the sales site should be based on the premise that the consumers can visit and purchase commodities, and facilitate the display and sale of goods. The sales site is made up of a number of different types of cabinets. The layout and design of the sales site is a reasonable arrangement of the location of all kinds of commodity cabinets in the store. This is an important job in designing the selling site. retail Clothing enterprise Managers should use the layout and design of sales sites as a means of creating sales, not just selling them.

The impact of consumer awareness should be studied.

The consumer's consciousness is characterized by integrity. It can be produced by the influence of stimulants, and the influence of stimulants is always full of integrity. Therefore, it constitutes a holistic nature of consumer awareness and affects consumers' buying behavior. To this end, in the layout of the sales site, we must adapt to the characteristics of the integrity of the consumers' consciousness. We should set up, connect with each other, and provide convenient conditions for consumers to choose and buy goods, which is conducive to the introduction and sale of goods by salesmen.

Consumers' unintentional attention should be studied.

Consumers' attention can be divided into two categories: intentional attention and unintentional attention. The unintentional attention of consumers is that consumers do not have clear goals or objectives, and are attracted to certain products by the influence of external stimuli. This kind of attention does not require the effort of people to give their will, and it is of great significance to stimulate consumer purchase behavior. If we take into account this feature in the layout of the sales place, we will consciously put the relevant commodity cabinets, such as women's supplies cabinets and children's cabinet and children's toy cabinet, to give consumers hints, which will arouse consumers' unintentional attention, stimulate their buying impulse and induce them to buy, which will achieve better results.

Consideration should be given to the characteristics and purchase rules of commodities.

For example, those with high sales frequency, fragmentary trading and low selectivity, should be located in the most sensitive location for consumers, so that they can buy and save time. For example, a variety of colors, goods and valuables that need careful selection, we should aim at consumers' realistic purchase mentality, locate in the depths of the sales site or the upper floors of the building, so that consumers can choose carefully and carefully in a quiet environment with relatively low customer flow. At the same time, we should consider that in a certain period of time, we should mobilize the display position of the cabinet or the display position of goods on the shelf, so that consumers will be attracted by other commodities when they are looking for the needed goods again.

We should try to extend the time for consumers to stay in stores.

People go into supermarkets for shopping, which is always more than originally expected, mainly due to sales. Site design The reasons for deliberately placing goods. The shopping center is designed as a long shopping channel to avoid consumers from shortcuts to the receipts and outlets. When consumers look around, they may see some products that cause purchase desire, thereby increasing their purchases. For example, the larger merchandise will be placed near the entrance, so that consumers will buy large items in shopping malls and push carts to choose and increase purchases. The design idea of super shopping channel can be used as reference for other formats to extend the "detention" time of consumers at the sales site as long as possible.