How To Arrange Indecisive Customers In Clothing Shopping Guide
Customers say, "think about", "discuss with your husband (wife) again", "compare" and so on, which are the problems we often encounter in the shop sales process.
Customers say this may be an excuse for themselves to refuse, but it may also be a real psychological state of the customer.
So as a guide, we must first know what kind of customer is the kind of statement
type
In other words, we must know the real reason.
However, there are many shopping guides who encounter similar problems when they encounter customers. They either repeat things indifferently or mechanically emphasize their advantages, or they are speechless. They appear to be very passive and passive.
In fact, this problem can be dealt with in the following three aspects:
In the face of customer objection (whether it is an excuse or a real refusal), the way of doing no action is that the customer can not feel any pressure, so that he can easily escape, thereby reducing the probability of sales success.
A large number of clothing store sales cases tell us: properly putting pressure on customers can make shopping guide passive and active, so as to find out the real reason for customers to leave, and promote paction and promotion.
Sales performance
。
But the shopping guide must grasp the pressure point, the pressure can not be too big or not too small, because too often let customers hate you, too small has no effect.
After finding all objections of the customer, they should deal with the problem immediately and recommend customer purchase after the problem is solved.
Because when customers are still in the shop, we can influence and stimulate their desire to buy and enthusiasm.
customer
Once we leave the store, we will be helpless.
So don't let customers leave easily. They should seize the opportunity to sell.
The specific methods are:
Give pressure: for example, tell customers that this is the last thing, the end of the discount activities, the limited gifts, etc., to create a sense of urgency for the other party.
To seduce: tell customers what benefits they can buy now.
In fact, people are all animals of interest. Shopping guides clearly describe the pros and cons of customers buying and not buying, and can increase the success rate of sales.
If customers really want to compare with other stores or discuss with their families, this mood shopping guide should be understood.
At this point, we can not recommend again, otherwise it will make customers feel uncomfortable, but we must increase the probability of customers coming back.
Studies have shown that once customers go back, the probability of buying is 70%.
How can we increase the turnover rate? Shopping guide can start from two aspects:
Face to face: if you don't give customers face, even if customers like it, they will not turn back again, because looking back means customer's weakness and no face.
Impression: when customers leave, they will go to many other shops. Looking at many clothes may be tempted, resulting in no impression on our clothes at last. This is very bad for customers to turn around. So before customers leave, they can emphasize the selling point of clothes again, and they must give the customers a deep and beautiful impression.
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