Ten Main Factors For Location Of Underwear Chain Stores

First, the preferred way to travel enthusiastically is less expensive than the rent at a warm location and a much less source of tourists.

Two, one of the details of the shop on the way to Ru: what kind of area to go, whether the crowd is your target group.

Three, location should not be considered only for location but not for competition. If you are surrounded by dry field electricity, and you start underwear shop, this is not sure; if there are many clothing shops around, you dress, so that you can drive each other, it is very harmful.

Four, goods must be grasps together. There are more than five underwear shops around here. Underwear Then, your product must have its own characteristics, take the differentiated route, and brand reputation, otherwise it will be hard to discard.

Five, if you are a popular leisure brand, you can consider connecting the first tier business circle to facilitate the increase of customer attendance; if you are doing a common market, you can consider running in the secondary business circle to reduce the amount of money and other costs.

Six, if your address On the Trade Street, the shop in the middle of the street cannot be ordered. Guo Wei Kai Hui Three shops When she has finished swimming, she may be tired, hungry or have a long time to go.

Seven, the surface of the bunk is also very important. In the north, customers prefer to walk on the sunny side of the street, and there is less traffic on the shady side. For businessmen, the total rent is two times the turnover on both sides of Ma Road.

Eight, medium and high level father's clothing is the first choice in the middle of the shop.

Nine, the quality must be opened at the place where the most crowded guest is or near its place. Due to the poor location of the store, 30% transactions will be lost. This is related to the fixed line. If the customer can walk to this corner, then this point will be a guest.

Ten, site selection should be considered whether the passenger route will be intercepted by competitors.

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Before choosing a site, the first thing to determine is the choice of customer base. For example, if you choose a 18-25 year old woman as a customer base, the location of the store is better than that in the fourth quarter. Although it is also a bustling commercial street, the shops in the East Fourth area are mainly about 25-30 year old white-collar women. Their products are of good quality and high prices. While the customers facing the customers are younger, they choose clothes to pay more attention to their styles and are not too fussy about the details of fabrics and workmanship. This is to pay attention to the concept of "business circle".

Generally speaking, the sales scope of clothing stores usually has certain geographical boundaries, that is, relatively stable business circles. Due to the differences in commodity, transportation factor, geographical location and scale of operation, different clothing stores are quite different in size and business circle form. Selecting business circles is the basis for reasonable location of new stores. It not only helps formulate business strategies, but also helps to formulate market development strategies.

In analyzing business circles and investigating competitive stores, investors in clothing stores also need to thoroughly analyze whether their stores are negatively related to the proximity of stores and their proximity to the nearby stores, and whether they can increase the attractiveness of the region through mutual cooperation. For example, if there are a number of casual wear shops around the world, competition will be more intense at the level of casual wear. Then it can be misplaced, and the target will be better in ladies wear or professional wear. For example, if the survey shows that the consumers here are partial to the brand name and do not like the brand, then they can give priority to joining the brand. After all these questions are clear, we can look for the source of goods in a targeted way.