What Are The Details Often Missed In Shopping Guide?

Now many shops are discussing how to increase the joint rate and how to improve their performance. In fact, the old saying is true. "The terminal is not important, but the key lies in the details". In fact, there are many details that we neglect, but the key to improve the performance. Today, we will focus on revealing the details that are often ignored by us.

One is: Gao Lian Shan can be widely used. copy And promotion. Managers need to analyze, in the sales process, in addition to their efforts, skills and timing, there will inevitably be elements of luck. Customers need not only needs, but also can afford, only in this way can the fruit be restored to fruition. As long as one of the conditions fails, the final result may be a failure.

Second: temporary passion can not lead to a steady improvement. The promotion of stability comes from the solidification of skills and behaviors. The incentive of money can really drive employees' temporary desires, and the enthusiasm of employees can create a miracle of sales. But how long can such enthusiasm last? When passion retreats and employees return to their original state, the desire to ignite employees will be hard to add.

Third: a special case of success. Behind it, we do not know how many customers "frighten away". Managers often see only immediate benefits, but we can not see the formidable loss of intangible assets.

When all employees are full of passion and strive for the first time, managers should consider whether the skills of these employees and the relationship with customers are enough to pull the bill and not cause the resentment of the customers being forced to sell. In order to even the single, for the bonus, and finally cause customers' antipathy and the loss of the old customers, it loses the meaning of even a single reward, instead, it becomes a behavior of "stealing chickens without eclipsing rice".

I often Store In the process of observing the sales process of sales consultants, whether they are men's wear, women's wear, shoes or underwear, I will find some work that I think sales consultants should do but they haven't done. In fact, these long neglected jobs are simple, direct and effective. They should regain the attention and reflection of managers.

I visited ten brand shoe stores specializing in shoe selling, and found that the ten sales consultants were trying on the customers. shoes Then there will be the same action, which is to guide the customer to the mirror immediately, so that the customer can see the effect of trying on it himself, then the sales consultant will wait for the customer quietly to wait for the satisfaction or dissatisfaction, and wait for the opportunity to move, or the mouthful product introduction. I have never seen a sales consultant take a few more packages on the spot to let customers look in the mirror and see the overall matching effect.

In fact, in shoe sales stores, there are basically a variety of bags displayed, including casual bags, handbags, business bags, shoulder bags, etc., so many products that can be matched are not used properly. In terms of sales, it is not necessarily a good thing to let customers focus too much on a single product, because if customers focus on a single item, the last thing left is to pick a problem.

However, a smart sales consultant will guide the customer's focus, so that customers can focus on the overall matching rather than on a single item, for example, take a few more packages to let customers see different collocation produces different feelings, so that customers can focus on the effect of the whole body matching, or focus on a pair of shoes can match all kinds of packages convenience. When the customer's focus is on the whole, the best result is to sell both shoes and bags, even if the bags are not sold, but the possibility of selling single products will be much higher than that of single introductory products.