Surging Times, Expedited Business Casual Clothing Category

In the late 70s of last century, China was experiencing an unprecedented wave of reform and opening up. Countless entrepreneurs are surging in the torrents of the market. As the first batch of entrepreneurs in the real sense of China, in the era of personal living space, free choice and various rights and interests gradually relaxing, they completed the capital accumulation through the Chinese people's diligence, wisdom and entrepreneurs' unique pragmatism, adventure and pioneering spirit, and at the same time, they also formed entrepreneurial capability.

In a time when material is relatively scarce, the first generation of market economy is in the mood for clothing There are not many choices in terms of style and style. It is comfortable and simple and affordable. It symbolizes the "free, pragmatic, adventurous, pioneering spirit" business casual men's wear, becoming the first choice for entrepreneurs at that time. Casual Wear The originator of endorsement.

At the beginning of the new century, at any time, 70 and 80 after another have stepped onto the stage of the times and gradually become the main force of the commercial crowd. Business Casual Men's clothing groups have also undergone major changes. Compared with the parents of the older generation, many urban white-collar workers, business people, middle class and entrepreneurs have also become consumer groups of business casual clothing because of their changes in their working style.

At this time, the biggest appeal for business casual wear is to apply more occasions and pay more attention to quality. "Consumers' demand for men's wear is no longer a rigid, formal business dress, they can meet the clothing needs of business, leisure, gathering and other occasions." Mao Lihui, a senior commentator in China's clothing industry, said that according to the data of his research, many high-end people said that business activities were not confined to offices. When leisure clubs, cafes, fitness centers and golf courses became the bases of business activities, serious and formal suits naturally went to business and leisure.

With the rapid development of the information age, especially the surge of Internet entrepreneurship in recent years, more technology rich people are active in the stage of entrepreneurship, good educational background and the courage to think about new things, dare to do and innovate, and no longer regard career success as a criterion for success. Enjoying quality life is equally important as having interests and hobbies. This new value has shaped the image of a new generation of entrepreneurs, so there will be obvious changes in clothing requirements.

In line with this, the new business casual men's clothing needs to enhance its fashion and personalization. In the face of Chinese men's clothing homogeneity of the business casual men's wear, the new environment is changing the business environment. "If we want to seize this opportunity, we must do a good job of fine positioning of products, increase research efforts on customer needs, and enhance the fashion and personalization of our products." Apparel industry veteran observers said.