Two Why Did You Dress In August?
In a big wave, the difference between urban cooling and heating is more than 30 degrees Celsius.
Shijiazhuang, Tianjin, Urumqi, Beijing, Lanzhou, Ji'nan, Zhengzhou, Guiyang,
Shenyang
Nanchang, Hangzhou, Yinchuan and Changchun, the highest temperatures of these 13 big cities in mid March.
Record
The difference can be more than 30 degrees centigrade! Especially in Shijiazhuang, the most heat energy reaches 30.7 degrees centigrade, which is not the same as summer. It is the rhythm of short sleeves. When the coldest time is, the maximum temperature is below 4.8 degrees.
Even the four seasons of spring are not calm in Kunming.
The "Spring City" of Kunming was relatively small for a year, but in the middle of March, the extreme difference of cold and warm can also be 21 degrees.
even
Kunming
They are not calm, let alone other cities.
If the highest temperature is below 5 degrees Celsius and the highest temperature is 28 degrees above the short sleeves, then there are 14 big cities in the middle of March, namely, Shijiazhuang, Tianjin, Beijing, Lanzhou, Ji'nan, Zhengzhou, Guiyang, Nanchang, Hangzhou, Xi'an, Xi'an, Xi'an, Xi'an, and so on.
Spring is a pitional season. Although the cold air passes northward, sometimes it can accumulate a wave of cold wave down the south, and will bring the temperature back to winter.
At this point, warm air is also beginning to move northward, affecting the southern part of China and even North China, plus the direct movement of the sun in the middle of March moving northward. At this time, the sunshine is getting longer and longer, and the surface receives more and more heat from the sun.
So once the cold air is out of control, the temperature is like a runaway horse, breaking at 20 or even 30 degrees.
14 capital cities were mentioned earlier, basically in the the Yellow River valley or the Yangtze River Basin.
The cold and warm air masses can exert greater influence, so the down jacket and short sleeves will be worn in the middle of March.
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In the late 70s of last century, China was experiencing an unprecedented wave of reform and opening up.
Countless entrepreneurs are surging in the torrents of the market. As the first batch of entrepreneurs in the real sense of China, in the era of personal living space, free choice and various rights and interests gradually relaxing, they completed the capital accumulation through the Chinese people's diligence, wisdom and entrepreneurs' unique pragmatism, adventure and pioneering spirit, and at the same time, they also formed entrepreneurial capability.
In the age when material is relatively scarce, the first generation of market economy has little choice for clothing styles and styles, wearing comfortable, simple and affordable goods, symbolizing "free, pragmatic, adventurous and pioneering spirit" business casual men's wear, becoming the first choice for entrepreneurs.
At the beginning of the new century, at any time, the 70 and 80 after come to the stage of the times and gradually become the main force of the commercial crowd, and the group of business casual men's clothing has also undergone great changes.
Compared with the parents of the older generation, many urban white-collar workers, business people, middle class and entrepreneurs have also become consumer groups of business casual clothing because of their changes in their working style.
At this time, the biggest appeal for business casual wear is to apply more occasions and pay more attention to quality.
"Consumers' demand for men's wear is no longer a rigid, formal business dress, they can meet the clothing needs of business, leisure, gathering and other occasions."
Mao Lihui, a senior commentator in China's clothing industry, said that according to the data of his research, many high-end people said that business activities were not confined to offices. When leisure clubs, cafes, fitness centers and golf courses became the bases of business activities, serious and formal suits naturally went to business and leisure.
With the rapid development of the information age, especially the surge of Internet entrepreneurship in recent years, more technology rich people are active in the stage of entrepreneurship, good educational background and the courage to think about new things, dare to do and innovate, and no longer regard career success as a criterion for success. Enjoying quality life is equally important as having interests and hobbies.
This new value has shaped the image of a new generation of entrepreneurs, so there will be obvious changes in clothing requirements.
In line with this, the new business casual men's clothing needs to enhance its fashion and personalization.
In the face of Chinese men's clothing homogeneity of the business casual men's wear, the new environment is changing the business environment.
"If we want to seize this opportunity, we must do a good job of fine positioning of products, increase research efforts on customer needs, and enhance the fashion and personalization of our products."
Apparel industry veteran observers said.
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