Women'S Clothing Sales: Shop Decoration Tips

The direct criterion of store design is the quality of goods sold.

Therefore, making customers the most convenient, intuitive and clear way to "contact" goods is the primary goal.

When receiving a store interior design task, we first need to analyze the form and nature of the merchandise sold by the store, with the purpose of making use of various human design elements to highlight the shape and personality of the merchandise, but not to win the competition.

The analysis of commodities can start from the following points.

First, the size and type of commodities: how large the size of similar products varies, for example, there are both huge piano and delicate harmonica in the musical shop, and the goods in bookstores and optician stores are basically the same.

This kind of amplitude of variation causes different sense of space, and the products with large change range are rich in display, but it is also easy to cause confusion.

Reduce artificial decoration elements.

Goods with a small change range are arranged in neat order, but easy to fall into monotony. When designing, they should pay attention to changes and increase decorative elements.

Second, the shape of the commodity: the shape of the same commodity changes much, the space feels lively, but it is also easy to mess up, such as a toy shop.

If there is little difference in the image of the merchandise sold, attention should be paid to changes in the design space, otherwise it will make people feel dull.

such as

There is little change in shape between them, but our common shoe shops are arranged in different categories, which is hard to arouse people's interest.

Conversely, some foreign shoe stores often make full use of the changes in space and display devices to create a lively atmosphere.

In addition, the shape of commodities is also changeable.

For example, clothing stores use models to create colorful images.

Models are often the main elements of a fashion store.

Third, commodities

And texture: antique, home appliances color is dull, plastic products and toys are colourful, which requires interior design tones to play a foil role, as far as possible to highlight the color of goods.

In addition, the texture of a product often shows its charm under specific light and background. For example, the display of glassware must highlight its glittering and plucent features to attract customers.

Fourth, commodity groups and individuals: are commodities appearing in groups or individuals?

Heart has a great impact.

Small commodity groups can play a noticeable role, but too much aggregation can also lead to "unsalable" speculation.

Asymmetric group processing will give people the impression of "rush".

As for valuable commodities, only strict restrictions on the number of display can fully display its value. For the commodity appearing in the group, interior design should be accompanied by a lively and prosperous atmosphere. The design of individual products should be pursued with elegant and relaxed style.

Fifth, the character of commodity: the character of commodity determines the style of interior design.

It's a fashion store.

The elegance of the high-end women's clothing store is quite different from that of the casual store.

The harmony between interior design style and management characteristics is directly related to the sale of goods.