Wei Xingzhang: 10 Fen Leveraging Tens Of Millions Of Business Investment Merchants

Regarding the application of this investment method, Wei always comes down to 6 points:

First, we should classify various types of customer groups and get the intention.

The list is divided into three categories: A/B/C, a class of key customers, B class for general intention customers, and C class for potential customers.

After that, ten people in each group were recorded with cards.

Two, edit SMS, SMS content should be wonderful, to highlight the unique characteristics of the brand and various preferential policies, try to control within 70 words.

On the one hand, considering that the terminals of each cell phone number do not always support long text messages, more than 70 words of text messages may need to be broken down for several phones to read, and to be more shocking, so your message content must be concise and concise.

On the other hand, because of the cost of SMS and management considerations, it is also better to be in the context of a short message.

Three.

Control of time and frequency.

The first message of each customer is best issued between 9 and 10 in the evening, because at this time, many bosses will return to the store to handle the closing issues, and have the leisure to notice the messages you sent.

The best time to send out second short messages is around 11 noon the next day. Even the lazier boss should get up. At this time, they will pay more attention to the information of the mobile phone.

Four, in each card with customer numbers, note the time of sending text messages every single week, and send a different message content to the customer every two weeks. One of the purposes is to deepen the impression of customers on the brand, and the second is to increase the customer's understanding of the brand content.

Similarly, every time a message is sent, it can also have a good grasp and control for the customer.

Five, in a special day and time, in time and intention.

Short message communication, such as the national legal holiday, the latest advertising time of the brand, or the latest trend of brand spokesperson, can become a bridge for us to communicate with our customers again.

Six, once a customer sends back a text message, which proves that potential customers are concerned about your brand, you should contact your customers in time, arrange time to communicate directly with customers and communicate brand investment intentions.

At the same time, you can get some unfamiliar customers' phone numbers, brands and other information through newspapers, rent information and advertisements, and send branding messages.

President Wei stressed: investment is actually very simple. No matter how difficult the challenge is, if you stick to it and do it with your respect, perseverance, determination, confidence and patience, you will find that every problem will be solved.

In addition, Wei also pointed out: team building and peacetime work details are very critical. Without execution, they will not be competitive. Everything should be done and done in a timely manner.

Finally, I would like to share with you a piece of speech: "marketing should use extraordinary wisdom to create extraordinary wealth for enterprises".