Independent Fashion Designer Zhou Xiangyu'S Craziness

Zhou Xiangyu knew very well that he used clothes as a medium of value and self expression. "Every season, I first need to clearly convey the trend and experience, and then finish each garment meticulously after the theme is clear."

Zhou Xiangyu's design has never started with a good design clothes, but rather linked with his own design and the way of life of young people. What they like and what is cool is very important to Zhou Xiangyu, and the brand will eventually become a follower of values and lifestyle.

Of course, Zhou Xiangyu also waited for the spring of men's clothing market.

For a long time, Chinese men wear clothes in two categories. One is that they do not know what is suitable for themselves, and the other is wearing the safest and most conservative.

But after 2012, Zhou Xiangyu discovered that men in China now know their own style better. If they look at one thing, they will do everything possible to buy it. In those years, many luxury brands also put more resources into men's clothing market.

Zhou Xiangyu has been insisting on his own style. His design has been considered too westernized by many Chinese people, but he thinks, "design is an international thing."

Nor should he have a nationality. His design does not belong to any country, but is Zhou Xiangyu's own style that incorporates all kinds of cultures.

In recent years, Zhou Xiangyu has not paid much attention to the evaluation of Chinese fashion circles. He has put more energy into it.

Up.

In June 2014, Zhou Xiangyu had been in London Fashion week for the fifth time. Many of the buyers were watching the show in Zhou Xiangyu.

It is believed that "designers should be most clear about their position in this industry". He values the recognition of international standards rather than the self indulge in small circles.

Zhou Xiangyu's brand did not follow the path of steady development. In the first few years of his creation, he had already crossed the rapid rise of the brand. But now, the next stage facing Zhou Xiangyu is how to further expand the business and let the brand spread again, rather than just stay in the show or photo.

In recent years, the market environment has developed to the stage that can support the commercialization of the brand. But Zhou Xiangyu is also very cautious. Every step of the brand needs to be clearly positioned. "What is the best way to do in the limited team of a dozen people? Choose where to sell your products in the world. Every step has the most direct relationship with the future development of the brand".

The main line of Xander Zhou signature is now cooperating with first-line buyer shops in Hongkong, Beijing, Seoul, Spain, Italy, New York and Paris.

The MR.X by Xander Zhou of the second line young line products also appears on the YOHO platform which is closer to the trend culture.

After several years of brand accumulation, the commercialization of Xander Zhou is a more natural process. Now Zhou Xiangyu is very concerned about the sales situation of the brand, but his product and what brand are sold together is what he has been sticking to.

The criteria for evaluating a brand are multidimensional and comprehensive, including the design orientation of the product itself, whether it appears in the official schedule of the four fashion week, the word-of-mouth of international professionals, the ability to balance art and commerce, etc.

Now young independent designers in China are growing up in a blank market to fill their weaknesses.

Zhou Xiangyu thought, "now designers must be clear about what they want in chaos, what they can get, if they do not have a clear positioning, they will easily become victims in chaos."