Why Are Fashion Trends Linked To Eroticism?

　　 Is this a guarantee? Do fashion brands lose their taste when they leave pornography? Nowadays, erotic advertisements are becoming more and more straightforward, but they are often subjected to people's white eyes.

Bvlgari's latest advertising has been halted because of its bad habits. The big name ads are constantly challenging the public eye. Julian Moore, 49, is a famous brand in Italy. Bvlgari The latest commercials were banned in Italy. In the advertisement, Julianne lies on the velvet bench, and only relies on a young lion and a handbag to block the key parts. Today, the print ads can no longer be posted in Venice on the grounds that they are corrupt. When it comes to advertising being banned because of "immoral", it has to be associated with CK advertising which has always been controversial. Many people still remember it: Christa Brooke Shields shook his elegant hair many years ago. He put his hand lightly on his hips. He used a magnetic voice to tell the world-famous slogan: I was close to Calvin.

Bvlgari Julianne lies on velvet benches.

The advertising subtext is: she did not wear underwear. Since the advertisement was broadcast, Americans who had never seen strange things were shocked by it. Since then, the advertisement of CK has been linked with "controversy". Most exaggerated is Australia. Supermode Travis Fimmel endorsed underwear advertisements had caused a heavy traffic jam in downtown New York.

But now more and more fashion brand advertising, erotic as a "marketing tool", no one is willing to let go of this catalyst, even if the beauty handsome guy, is also not worth this trick to attract eyeballs, stimulate sales.

　　 GUESS It is very fitting for Paris Hilton to interpret himself.

So, one of the fashionable advertisements full of hints shows that the opening scale of the fashion industry is bigger and bigger, and the ordinary consumers have become a bit confused at the moment when the eyeballs are surprised.

Is fashion more and more bold or more explicit? Why is fashion trend linked to eroticism? Is that a guarantee? Do fashion brands lose their taste when they leave the erotic scene?

Advertising should attract eyeballs, but we must grasp the yardstick {page_break}.

The Internet has launched a survey on whether or not pornographic advertisements should be banned. The results show that 47% of people insist on prohibiting erotic advertising, and erotic advertising will endanger children; while 24% of them are not concerned with most advertisements and brand contents, they only disagree with the practice of attracting eyeballs. The rest do not necessarily have to be banned. The key is to grasp the time and place of delivery, and even consider grading.

Puma in 2002, Puma became the first advertisement of fashion advertising.

Lin Xi, an associate professor of visual communication and new media design department at Zhejiang University of Technology, said: "the purpose of advertising is to arouse the audience's resonance and set up a good image of the brand. But it is not difficult to find that in foreign countries, it seems that the bigger the card is, the more fun it is to play with personality, and being bold is out of character. It is hoped that the visual impact will arouse everyone's curiosity and rebellious heart, and arouse the sympathy of the audience, so that the audience will have a desire to buy.

But Lin Xi also said that advertising and erotic linking is effective, but not all brands will adopt it. It will ultimately take into account the audience and age of products. The reason why it is linked to eroticism, such as jeans and perfume, is that most of the buyers are young people who have caught the psychological characteristics of young people.

"There are relatively few advertisements linked to eroticism in China. The main reason is that the differences between Chinese and Western cultural backgrounds are more likely to be controversial in China." Lin Mei said that "pursuing beauty and artistic individuality is normal, but it should be within the scope of moral permission. The key to advertisement lies in the visual performance, otherwise it will be too late."