Leisure Clothing Brand ROADOR Trend New Product Enters Terminal

ROADOR, the leisure clothing brand of Jiangsu black Mudan group, held a grand ribbon cutting ceremony at the twelfth Jiangsu International Fashion Festival.

Leaders attending the ribbon cutting ceremony were Luo Zhijun, governor of Jiangsu Province, vice president of China Textile Industry Association, Xu Kunyuan, vice governor of Jiangsu Province, Jiang Hengjie, vice president of China Garment Industry Association, and Xie Ming, President of Jiangsu Textile Industry Association.

Wu Xuekai, a well-known fashion designer in China, and many people in the industry attended the event.

After 70 years of development, Jiangsu black peony group has become the manufacturing base for producing and developing high-quality denim fabrics and garments in China, and is the hero behind many famous international brands.

Facing the domestic and international economic situation with sudden changes in the wind and cloud, the black peony group actively adjusts its development ideas, builds up the brand, realizes the upgrading of the industry and business mode as the development goal of the enterprise, and puts forward the development strategy of "brand leading the future and quality creating value". The group has added new industries such as comprehensive function development, industrial investment and brand operation on the basis of the original textile and garment industry.

Among them, the ROADOR brand is composed of the black peony group and a number of internationally renowned cowboy brands. It introduces the international and domestic top designers to build the high-end casual wear brand with international trend. The opening and cutting activities at the Jiangsu clothing festival show that the ROADOR brand has officially entered the domestic apparel terminal consumer market.

The ROADOR brand takes its young and fashionable jeans and leisure costumes as its special products. It aims to advocate youthful vigor, optimism and enterprising, go forward and enjoy the leisure life attitude on the road as the brand mission; the target consumer group of ROADOR is the young people between the age of 22 and 32, who are the mainstay of the future society. They have dreams and love explorations. They actively strive to find the value of life and are always striving for the next life goal on the road, but they know better that enjoying the struggle and struggle is the greatest pleasure in life.

The brand spirit of ROADOR is "enjoying the road".

At present, ROADOR brand Nanjing store, Suzhou store and Xuzhou store have opened successively in the first tier business circles of these cities.

ROADOR brand will adopt the entity store oriented channel mode. Through accurate brand positioning, product planning and precise marketing, and adapting to the market mode, it will quickly grow into a strong brand of casual wear featuring jeans.

ROADOR brand marketing channel strategy is mainly based on exclusive stores, supplemented by the same location of shopping malls; sales system for the early self run, and later to join the main.

The planning of black peony group opened 10 stores in the Yangtze River Delta in 2010, and opened 50 new stores nationwide in 2011. The total number of stores sold nationwide in 2013 was 300, with an annual sales of 1 billion yuan.

To this end, ROADOR brand's operation team expressed confidence in the market prospect.