Jiangsu Textile's Gorgeous Turn From Traditional Industries To Branding

　 Jiangsu's textile industry after the international financial crisis has been no longer the traditional industry after its international financial crisis.

The twelfth Jiangsu international concluded successfully Costume festival A series of amazing numbers: the exhibition area of 30 thousand square meters, more than 300 exhibitors at home and abroad, more than 1100 hardcover stands, 60 thousand professional buyers... It reproduces the development track of Jiangsu textile industry helping the brand of traditional industries.

Textile output exceeded 1 trillion

"South of Jiangsu upgrading and Northern Jiangsu development", Jiangsu textile and garment industry actively respond to the impact of the international financial crisis, and put forward the strategic slogan of "brand of traditional industries". In 2009, the province's textile and garment industry achieved 873 billion yuan of industrial gross output value, 860 billion 100 million yuan in sales revenue and 8.47% and 8.79% respectively in the same period last year. The textile and garment industry achieved a profit of 35 billion 12 million yuan, an increase of 24.25% over the previous year, and three main economic indicators ranked among the highest in the country. Han Qinghua, Deputy Secretary General of Jiangsu Province, told reporters: "12 years ago, when the Jiangsu clothing festival was founded, the clothing industry in Jiangsu was less than 100 billion, and this year it could exceed one trillion. That is to say, after the Jiangsu machinery industry and the electronics industry, another trillion level industry came into being. This means that the textile industry has entered a new stage of development. What is the concept of "one trillion?" the whole country has to buy 800 yuan for every product in Jiangsu, and 200 yuan per person in the world for Jiangsu products. Jiangsu is going to go on this way, which is exhilarating.

On the theme of "brand Jiangsu and fashion Jiangsu", this reporter found that men's wear exhibition, women's wear exhibition area, casual wear exhibition area, the theme of this year's Jiangsu International Fashion Festival. Surface accessories The exhibition area, textile and garment industry exhibition area, garment machinery exhibition area and so on highlight the professional characteristics, and the exhibitors and brands that converge basically cover the whole industrial chain from raw material fiber to terminal product.

This time, Bosideng, a Chinese famous brand enterprise, took over 800 square meters of super booths in one fell swoop. Clothing brand Most of the booth area, "Bosideng" with its brand of the public debut, exhibitors across the winter clothing, men's clothing, casual wear and other fields. It is reported that Bosideng has established four seasons product transformation strategy in recent years, and strengthened product structure adjustment, brand optimization combination, business refinement and industrial chain integration, and realized the fashion layout expansion from down jacket to men's clothing, women's clothing and other non seasonal products. The industry believes that Bosideng has a clear understanding and Reflection on its own brand building. The brand innovation capability and transformation and upgrading practice in the exhibition are steady, and the four seasons market of the future brand is worth looking forward to.

Mature brands are constantly upgrading, and new brands are springing up. At this clothing festival, as a leading enterprise in the domestic SPA business model and a leading brand in the domestic garment industry, Atton's men's wear is the first time this year. Since its founding, alxton has continuously innovating its business mode. From the traditional brand agent to the SPA mode, it has been unified controlled by the company through brand operation, commodity planning, production and retail. Its integration mode has not only successfully solved the various constraints of the traditional clothing industry, but also developed a strong business platform at a unique pace of development. With the development strategy of "focusing on the region, focusing on products, focusing on customers, and focusing on breakthroughs", Alton has constantly innovating services, consolidating the backstage, and rapidly expanding the scale of the chain. At present, the rapid development and brand building of the brand chain has formed a certain influence in the industry.

In the interview, the reporter learned that there were many original innovations, integrated innovations, new technologies introduced and absorbed and innovating. Lianyungang (6.13,0.01,0.16%) Zhongying Condor carbon fiber, Yalu new technology will breathe down clothing, Bauhinia Flower environmental protection wall cloth, Sheng Hong Group super fine fiber fabrics and many other new products, reflecting the contribution of technology to enhance value-added.

Traditional industries support brand Jiangsu

Taicang, Changshou City, Gal Town, Mei Li Zhen, Zhangjiagang, Wujiang and Wujiang Shengze, Zhen Ze town, Hengfan Town, Taoyuan Town, Changzhou Hutang Town, Wuxi Gushan Town, Wuxi new town, and a number of old industrial bases and famous towns, continue to shine on the festival to create a regional brand image. This year, a number of famous towns in Nanjing, Gaochun, Suqian, Siyang, Xuzhou Suining, Suzhou and so on, are also competing for the best. {page_break}

Statistics show that at present, the number of Chinese famous brands in Jiangsu's textile and garment industry accounts for more than 1/4 of the whole country. Most of them are gathered in South of Jiangsu, Jiangsu, and the two Chinese textile brands in the world are all South of Jiangsu. "South of Jiangsu upgrading and Northern Jiangsu development", as a traditional advantageous industry in Jiangsu Province, began to re layout the textile and garment industry and speed up the transformation of the province's industry. At the current Jiangsu international costume festival, the ten major enterprises and ten brands of Northern Jiangsu textile and garment industry jointly organized by the Jiangsu Provincial Commission of letters and Jiangsu Textile Industry Association have become the protagonists of this festival. Xie Ming, deputy director and Secretary General of the Organizing Committee of Jiangsu International Fashion Festival, believes that this activity aims to promote the consciousness of independent brand in Northern Jiangsu textile and garment industry, and promote the level and characteristics of textile and garment enterprises in Northern Jiangsu, so as to guide industrial upgrading and promote regional economic development.

According to another introduction, while putting forward the "traditional industry branding", Jiangsu province has recently promulgated the three major plans: "double growth of new industries, speed up service industry and upgrading of traditional industries", and strive to improve the added value of products and industrial competitiveness. Jiangsu textile and garment industry has been thinking about how to further expand the influence of Jiangsu brand in the domestic and foreign markets, and further accelerate the pace of innovation and practice from the positioning of the market, the positioning of products and the positioning of business models. Yu Bing, President of Jiangsu clothing association, said that the twelfth Jiangsu international clothing festival was carrying out the requirements of the "brand branding of traditional industries" put forward by the Jiangsu provincial Party committee and the provincial government. From the perspective of upgrading industrial archives and enterprises' sustainable development needs, all activities are closely focused on expanding the market influence of the brand and promoting the industrial upgrading and structural adjustment of the textile and garment industry, promoting more corporate tree images, creating brands and strong brands, and promoting more independent brands to the whole country and heading for the international market.

"Clothing industry is the preferred industry in Jiangsu. The internationalization of Jiangsu's economy is also the first choice for textiles and clothing. Han Qinghua said that the output value of an industry in Jiangsu may be equivalent to the total output value of a central province. Jiangsu textile has been one trillion, and can no longer engage in low-end extension. The middle and low end industries should be transferred out, and the low-end processing and primary products should be transferred to the central part so as to achieve a harmonious and win-win situation.