Eleven Business Sharing: Selling Clothes Is Selling Image.

Why do people become poor and why organizations grow old? One of the most important reasons is fear from mentality.

It is not fear of failure. Two is fear of success, because to succeed, we must pay the price that others will not pay.

If we want to succeed, the first thing we need to do is to lower your high head and learn from others.

Only with the source of water can we increase the wisdom and strength of struggle and gain the true and true knowledge of life and life.

Because of the limited ability of the individual, improper things are unavoidable. Welcome to criticize and correct.

First,

Shop business is good, do not enter the shop, stay at the door for a few seconds to see it! See what, see signs, see the lights, see the display, see the health condition, but also can see the salesperson's age and employee is Peugeot.

Buying clothes is buying beautiful, selling clothes is selling image, that's all!

To buy clothes is to buy beautiful. Now we dress in addition to asking for comfort in the body, and more importantly, it embodies a spiritual pursuit of beauty, individuality and brand. It is an affirmation and Realization of self image.

Beauty is the basic characteristic of our clothing products. Then, the place where we sell clothes and the people who sell clothes should first show beauty.

In order to save electricity and not to light the lights, to prevent dust from unpacking and display, employees to work without makeup, no spirit, a cashier's mess, shops selling fancy cars, shop self-made, hand painted promotional posters, etc., but violating the principles and behaviors of beauty will make the "beauty of clothes" greatly discounted, unable to show or even lose.

Beauty is gone, the image does not exist, and the brand loses its foundation for survival, let alone development! Therefore, we must keep in mind that the basic principle of "selling clothes is to sell images" must be based on the principle of "beauty". We must firmly establish and carefully maintain the standards of "beauty". Only in this way can our brands find their distinctive beauty in fierce and fierce market competition before they can develop and grow from one victory to another.

Two, comparison shows advantages and disadvantages.

For those who do not feel good but feel good about themselves, the one thousand sentence is better than going to her store and taking him to a rival store in the city.

Because if she talks about her problems alone, she will find many reasons. What is economic depression, small local population, poor consumption power, and goods can not keep up with them. A lot of them are objective and company problems, and their problems are not at all.

Is this really true? We must know that the business of the shops is not good because everyone is slow, so we can't just look for the objective and company reasons.

The situation, no matter what I say, is simply not heard by customers. It's all wrong with the company, and it is not right there. This problem has not been solved, and the problem has not been solved. I heard that the head is big. Of course, the customer said the problem, reflecting the situation is very good, but the problem of "you are all wrong, I am all right" can not be used to see the problem. Then I brainstorm, and simply say nothing, invite customers to the "JEANSWEST", "BONWE" and "FUN" in the city to have a look. I once encountered similar problems when I went to shop support.

And we all dress up in plastic bags, sell the stores as warehouses, and 352 employees sit on plastic stools, chatting, lamps and lanterns are broken up, no one is talking about them, customers do not greet them when they enter the store, and the difference is coming out. Is such a shop "YISHION" shop? How can such shops create excellent performance? Completely break the knot of customers' face, self protection, self satisfaction, and stand on the position of serving customers, so customers will be very willing to communicate with us and listen to our opinions.

Therefore, "good" and "bad", "excellent" and "inferior" are not mentioned, but are compared. It is important for customers to see and understand what is good and what is bad for the performance of store management.

In short, there is a comparison between the gap, there is a gap in order to enhance the space, there is room for improvement in order to make a difference! Understand this truth, the next thing will be easy to do!! {page_break}

Three, do not be afraid, as long as the intentions will be good.

Shop operations will encounter many problems every day, and there will be many new situations. To make the store business maintain a long life and vitality, we must try our best to set up higher goals and encourage them to try and apply new ideas and methods every day.

But a problem arises, and many people, many franchisees are afraid of it, unwilling to undertake the risks brought about by reform and reform.

At this time, we need to encourage them not to be afraid, but to be good with their intentions. Because as long as we work hard and move forward unswervingly towards a goal, we will succeed in using good methods. However, if we use the wrong method, we will definitely go to the conclusion and adjustment at once.

For example, if we go to Hongkong by air, we will believe that we can make a smooth landing at Hongkong airport, and we can taste the famous abalone dishes in the second day. But the captain is clear that the plane is flying to the sky. Because of the continuous changes in the high altitude airflow, the aircraft has already deviated from its original direction. We can successfully reach our destination, which is that the captain has made appropriate adjustments according to different situations.

Is it not a plane to do business? Yes, we are not gods. Our judgement can not be correct every time. We are likely to make several mistakes in succession. However, the possibility of creating an excellent shop and excellent team is greatly improved.

Because the pursuit of growth and progress has penetrated into our essence and become our temperament. This is a great strength!! doing business is like being a man. When we are in trouble, tell ourselves: do not be afraid, as long as we are careful, we will be better.

Four.

Most of the franchisees in chain enterprises should have a low level of education. They start from small businesses and accumulate little by little.

When I think of my career, many people praise it.

Yes, when business is just beginning, there is no money to invite people, and the two is that others do not want to come to help you. You can only help yourself, the boss employees are alone, working hard day and night.

Now that business is improving, there has been a preliminary scale, and some people are willing to help you, and the financial situation is allowed.

"Spend money on staff, pay your time with your salary, and let you work for me. When the boss finally comes to the end, he can rest."

With this kind of thinking, it is a big mistake. Some shops are not very good. They must not be in the shop all day with their bosses. They are only "pointing" at the shops. They think they can rest. They are busy with social intercourse, drinking tea and playing cards.

Why is this thought wrong? Because the shop is yours, business is yours, and the boss does not work hard, so how can employees work hard? This is a matter of words and deeds.

Also speaking of responsibility, what is "sense of responsibility", for example, the shop does not open for five days, employees will not sleep, but the boss must be insomnia every day!

The sense of responsibility from the top down is a decline in the number of geometric numbers, then we require our staff to meet our requirements, what to do? It must be the boss to pay more than a hundred times.

In other words, if the boss achieves 100 points, the store manager can achieve 60 points, and the staff can only achieve 40.

This thing is inert, like the uphill ball, pushing forward, not moving forward, but the boss's actions are just those push and thrust.

The whole enterprise starts from the top leadership, and the effort of the boss determines the efforts of the whole company and its employees.

All the reform of the shop must be emphasized, valued and demonstrated by the boss before it can blossom and blossom.

The boss is the boss, but always remind yourself that starting from the staff, starting from ordinary employees can always be the boss, only to become a big boss!

Five, the boss might as well be generous with the staff.

As the most grass-roots managers of brand clothing chain operations, employees often see their employees wearing second rate and three stream brands to sell their own clothes. When they see their costumes, they are like mosquitoes. When they see the shops are lifeless, the employees are not a bit active. This is the result that we intentionally or unintentionally make our employees feel inferior.

Inferiority is a loss of self-confidence, and lose self-confidence of the shop can not be an excellent shop, in the operation of the lack of self-confidence of the boss is also not a qualified boss.

When one of our CEOs took over our own shop, he asked our manager how much the manager's salary was. When he heard only 1200 yuan, he immediately said, "this is the case, and it immediately increased to 1800.

Because he knows that the manager who takes 1200 yuan salary can not be an excellent shop manager, and the manager who takes 1200 yuan can not make a 1800 yuan store manager.

Just a little bit more, which is not important to the boss, but let the whole shop revitalized again, and achieved the wonderful effect of "42 dials".

As a boss, the most important responsibility is to encourage morale, appoint people to be worthy of the merit, and know the good of others. The boss who keeps calculating is always counted as dead grass, and the employees are demoted to a worthless place before they are hired.

It is necessary to know how a worthless employee can suddenly become a flying worker. So, in terms of hiring staff, our boss may wish to be generous to the staff in daily shop management, because the role of the boss is to boost morale and enhance employee confidence.

With a high salary, there is high morale and good faith. As for how to work, there is a natural way for employees to do so.