Business Knowledge: The Language Of Sales Promotion

　　 business etiquette Knowledge sharing etiquette is the art of interpersonal communication. Parenting embodies details and details show qualities. I hope the following social etiquette knowledge can help you improve your self-cultivation.

Marketing language

One Sales language The basic principles are: customer centered principle, "three points, listening to seven points" principle. Avoid using the principle of "failure to speak".

2. the main form of selling language is descriptive language. Question language (or question type): general questions. Second, direct questions. 3. Induced questions, 4. Selective questions. Inquiring questions. Heuristic questions. Persuasive language (or persuasion) touches the four principles of customers. People buy from their trusted salesmen; (2) people buy from the salesmen they respect; (3) people want to make decisions by themselves; and people buy them from salesmen who understand their needs and problems.

3. Promotion of language expression Skill 1. The presentation skills of descriptive language. 2. Description method. Results, causes and countermeasures. (4) carry out the transfer. Characteristics, advantages, interests, and evidence salesmen should pay attention to the arrangement of narrative contents: first, we must first talk about the problem of iron solution, then talk about problems that are likely to cause controversy. If there are more than one message to tell the user, we should first introduce the good news that makes the customer happy, and others. (3) if the conversation is too long, in order to arouse customers' special attention, we should put the key content at the end or at the beginning. Fourth, it is best to introduce products in the language and thinking order of customers, arrange the order of speech, do not go all the way to prepare the good words, pay attention to the expression of customers, and adjust flexibly. Keep the tone of negotiation, avoid using commands or begging tone, try to use customer centered words and phrases. 2. Questioning skills, asking questions and finding customer needs are important ways to induce customers to buy. Some people say that marketing is the art of asking questions correctly. Tip: A chooses questions based on the purpose of conversation. B skillfully uses selective questions to increase sales. C uses affirmative induction to ask questions, which makes the other side more receptive. D uses hypothetical questions, which doubly promotes sales. (3) the presentation skill of persuasive language A. uses customer centered sentence patterns and vocabulary. B. uses hypothetical sentence pattern to produce convincing effect. C. emphasizes that the benefits that customers can get are more important than price. D. Don't be discouraged when facing customers' refusal. Faced with rejection, experienced salesmen often analyze the reasons for refusal, try to figure out the psychology of their customers, and then make specific persuasion. Several methods of persuasion are introduced: 1. Turning point method. 3. Echoing method. (4) self negation. Enumeration. Direct description method. To promote the use of language, it is necessary to satisfy the needs of the sales people. The promotion of the use of language art must be able to convey the sales information accurately.